FASHION NEWS
SHIRT SHUTTLE FOR CYCLISTS
Cycling to work is a good way to stay fit, but does make dressing for work a bit problematic. Men can keep their suits in the office, but you need a fresh shirt each day. Coming to the rescue is the Shirt Shuttle – a protective case designed to hold neatly-pressed men’s shirts without crushing or creasing them. It’s got a special board inside that you fold your shirt around and is fully water resistant – and could save needing to ask for an iron when traveling abroad too.
£30 from www.shirtshuttle.com
HUBLOT OPENS BOND STREET BOUTIQUE
Extravert luxury watch brand Hublot, known for its big, futuristic Big Bang watches mixing materials like rubber and carbon with gold and diamonds, has opened its first UK boutique on New Bond Street. Old school tennis bad boy Illie Nastase turned up to cut the ribbon last Wednesday, and Hublot have produced a rather natty watch in his honour – the “Nastie Bang” – which includes a 30-second dial resembling a tennis ball. One for the Wimbledon Royal Box. www.hublot.com
ZEGNA GOES IN-STORE ONLINE
Fashion brand Ermenegildo Zegna is launching a new website with its own interactive shopping “experience” – which basically means an in-screen shop that you can walk around as you would a videogame environment. Titled Zegna In_Store, it’s designed by the digital nerds involved in creating the film Avatar, while Milla Jovovich acts as a host on the site. For the first six months, 10 per cent of website sales will be donated to the charity Artists for Peace & Justice. www.zegna.com