Skip to content
Saturday 12 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,650.44
+0.39%
DAX
25,568.56
+0.82%
CAC 40
8,179.77
+0.78%
STOXX 50
6,325.13
+0.90%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 28 January 2021 7:58 am

Fever-Tree to beat revenue expectations as supermarket sales soar in lockdown

By: Jessica Clark

Add as a preferred source on Google
fever-tree
Recovery in Europe is likely to lag behind the UK and US, as the EU restrictions continue to hit the market, the group said.

Fever-Tree expects to beat revenue expectations for last year following strong supermarket sales of its soft drinks and mixers during the pandemic.

The firm said this morning that total revenue for 2020 is expected to be £252.1m, ahead of guidance provided in September. 

Revenue will be down three per cent on the previous year due to the impact of pub, bar and restaurant closures.

UK revenue slipped 22 per cent during the year to £103.3m, as on-trade sales declined around 60 per cent due to lockdown periods and restrictions on hospitality.

However supermarket sales were up 20 per cent as Fever-Tree “took proactive steps to build on the growing popularity of long mixed drinks as an everyday affordable treat at home”.

Meanwhile total US sales soared 23 per cent to £58.5m.

Chief executive Tim Warrillow said: “The Covid-19 pandemic has thrown up many challenges but it has also accelerated the trends we have been talking about for a number of years – namely the growing interest in premium spirits and long mixed drinks as at-home mixing has taken hold not only with consumers but retail and spirits partners alike.

“Our ability to capitalise on and drive this trend has seen Fever-Tree reach more households and become a feature in more fridges worldwide than ever before.”

Fever-Tree said its earnings before interest, tax, depreciation and amortisation margin is in-line with expectations.

The group had cash of £143m, a 12 per cent jump on the previous year.

Read more

Lego builds record sales on World Cup and F1 fever

Young man in a blue sweater assembling a black and orange Lego McLaren Formula 1 race car model

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Trending Articles

  • Wetherspoon boss: ‘Not up to Burnham’ to choose who is on the high street 

  • Primark sales slip as owner dresses up retailer for demerger

  • Badger Beer maker Hall & Woodhouse doubles profit ahead of tie-up with James May

  • Crystal Palace owner Blitzer part of £1bn mega stadium redevelopment

  • Barclays faces legal scrutiny over role in £90m ‘Ponzi scheme within a Ponzi scheme’

More from Morning Wire

  • Lego builds record sales on World Cup and F1 fever

    Retail
    Young man in a blue sweater assembling a black and orange Lego McLaren Formula 1 race car model
  • As it happened: FTSE 100 rallies as economy beats forecasts; oil falls back

    FTSE 100 Live
  • Asda in ‘foothills of recovery’ as grocer returns to growth

    Retail
    External view of a modern Asda supermarket entrance with a prominent green logo and glass pyramid-like structure.
  • Fishing retailer catches sales boost to defy summer drought

    Retail
    Four people fishing from a blue boat under a brick bridge on a river.
  • Asda turnaround king Allan Leighton hopes for summer boost

    Retail
    Bald man in a dark blue suit and light pink tie walking outdoors, looking directly at the camera.
  • Organigram Reports Record Third Quarter Fiscal 2026 Results

    Business Wire
  • Angel’s Profits Grew Robustly in the First Half of 2026 with Europe and North America Turning Profitable Ahead of Schedule

    Business Wire
  • Can debt-ridden Morrisons become a Big Four supermarket again?

    Retail
    Green Instacart shopping cart outside a modern Morrisons supermarket entrance with large glass windows
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook