Skip to content
Sunday 23 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 05 March 2019 9:35 am  |  Updated:  Monday 03 June 2019 1:19 am

Financial Conduct Authority confirms rent-to-own price cap implementation

A price cap on the cost of buying household goods through rent-to-own deals will be introduced next month, the City watchdog has confirmed.

The Financial Conduct Authority (FCA), which announced a crackdown on the sector in November last year, has set a price cap of 100 per cent on the interest customers can be charged in a move than could save customers hundreds of pounds. 

Read more: City watchdog cracks down on rent-to-own sector

Some rent-to-own consumers were found to have paid more than four times the retail amount for items such as televisions and white goods. 

Rent-to-own firms will also have to meet benchmark base prices set by three mainstream retailers, and will be banned from increasing insurance premium prices to recoup lost revenue from the price cap.

FCA executive director of strategy and competition Christopher Woolard said: “The actions we are taking today build on our wider work on high-cost credit and will save some of the most vulnerable consumers in the UK millions of pounds.

“This price cap has been designed to target some of the most excessive prices in the rent-to-own market."

Read more: Bondholders remain cautious as BrightHouse works to recover sales

The measures will be introduced from 1 April and the FCA will review the impact of the new rules next year. 

Citizens Advice chief executive Gillian Guy said: "This cap will stop people from paying over the odds compared to similar products on the high street and falling into further debt when costs spiral out of control. Our evidence has repeatedly shown well-designed caps can reduce the harm high-cost credit can cause." 

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Related Topics

  • FCA

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • Burnham predicted to raise taxes for ‘fundamental’ cost of living support

  • Amazon says it buys books in bulk to ‘improve products’

More from Morning Wire

  • Robinhood offers crypto asset tied to FCA warning list

    Crypto
    Hands holding a smartphone displaying a trading platform with cryptocurrency charts and buy/sell buttons, a blurred monito...
  • Investors risk losing life savings with unregulated services, watchdog warns

    Regulation
    The FCA has introduced new proposals to close the financial advice gap.
  • Retailers hit back at Healey’s ‘profiteering’ threat

    Retail
    Chancellor John Healey smiling, wearing a navy suit, white shirt, and red tie.
  • Zilch, Clearscore among five UK scale-ups to get dedicated FCA support

    Tech
    PhilandSean ZilchCo founders discussing business strategy in an office setting, highlighting innovative leadership and tea...
  • City trading ‘higher than thought’, FCA believes

    Markets
    GettyImages 2211256637 showing a significant event or figure relevant to recent news updates in the business sector
  • Reading FC bidder banned by financial watchdog for forging £170m bond portfolio

    Sport Business
    Reading Football Club crest on a blue and white banner, with EST. 1871 visible.
  • Can debt-ridden Morrisons become a Big Four supermarket again?

    Retail
    Green Instacart shopping cart outside a modern Morrisons supermarket entrance with large glass windows
  • Burnham’s crackdown on ‘price-gouging’ splits supermarkets 

    Retail
    Every Lidl helps: Tesco looses appeal in the supermarket logos dispute
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook