Skip to content
Sunday 30 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,824.26
+0.29%
DAX
26,569.99
+0.77%
CAC 40
8,401.18
+0.98%
STOXX 50
6,485.67
+0.95%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 19 January 2017 4:52 pm

Fitbug shares are back: Here’s what’s going on

By: Lynsey Barber

Add as a preferred source on Google

Fitbug shares have resumed trading after being halted on Wednesday, as the Aim-listed tech company released a trading update.

Shares closed down more than 40 per cent to 0.400p on Thursday, after rocketing more than 400 per cent in late afternoon trading on Wednesday which had prompted the company to suspend trading.

Read more: Fitbug shares have been halted

The initial rise was on the back of announcing a deal which will put its fitness devices in the hands of 14,000 workers at an Asia-based financial services firm. It has now revealed the deal is worth £60,000 in service revenue this year.

The firm updated the market on its progress, forecasting revenue for the year to the end of December is expected to be down on the previous year.

The firm also gave its outlook on pre-tax losses which are expected to be half last year's £6.3m loss.

Its turnaround from a consumer facing company selling wearables in stores and directly to customers to focusing on corporate wellbeing means 90 per cent of revenue for the year is expected to come from this new area. 

It has also made inroads into shoring up its balance sheet after fundraising and a debt to equity conversion last year, while substantial cost savings have also been made in the second half of the year, something which will continue into 2017.

In its 2017 outlook, the company said: 

"The board believes that the group's prospects for 2017 are positive with a growing pipeline of corporate opportunities particularly in the UK and Europe, with further opportunities being explored in the Far East and the US.

"The directors believe that current progress and sales opportunities confirm that the company has embarked on the right strategy to move away from retail to focus on the b2b corporate wellness sector as previously outlined."

Fitbug shares are up around 150 per cent on last week's close, but are still off highs experienced in 2014.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Tech

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Jamie Vardy bags Bundesliga rights as he steps up streaming war with Neville and Lineker

  • City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

More from Morning Wire

  • Housebuilder shares soar on Burnham council housing plans

    Property
    Construction worker on a new house roof, surrounded by scaffolding and building materials, illustrating housebuilding.
  • Holiday Inn owner suffers Middle East slowdown as Iran war hits tourism

    Hospitality
    IHG opened 17,500 rooms across 98 hotels throughout the quarter.
  • FTSE 100 creeps closer to record high as investors dodge AI turmoil

    Markets
    The FTSE 100 enjoyed a 3-year record rally in the third quarter.
  • Balfour Beatty ups profit forecasts as it defies construction gloom

    Transport & Infrastructure
    Balfour Beatty construction site showcasing cranes, workers, and building progress against a city skyline backdrop
  • As it happened: Antofagasta leads FTSE 100 rally; oil falls as US-Iran deal ‘close’

    FTSE 100 Live
    FTSE 100 stocks rise as Brent crude oil prices jump 1.8% to $104.98 amid Strait of Hormuz tensions and Trumps Iran stance
  • AIM-Listed Pulsar Group hit with High Court petition by HMRC

    Media
    HMRC overcharged pensioners thousands
  • Fishing retailer catches sales boost to defy summer drought

    Retail
    Four people fishing from a blue boat under a brick bridge on a river.
  • Easyjet extends window for another Castlelake bid

    Aviation
    EasyJet aircraft parked at the airport terminal ready for boarding, featuring distinctive orange branding and clear blue sky.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook