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Monday 26 October 2020 7:34 am  |  Updated:  Monday 26 October 2020 7:49 am

Former Baidu president joins WPP board

By: Michiel Willems

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Ad giant WPP is not the only major agency to report tumbling revenue

The former boss of Chinese search engine Baidu has joined the board of London-based advertising giant WPP, the company confirmed this morning.

Ya-Qin Zhang, who was president of Baidu for five years starting in 2014, will formally take up the role as a non-executive director on WPP’s board early next year.

Roberto Quarta, chairman of WPP, called Zhang “one of the world’s most celebrated technologists.”

“With his particular understanding of the changing consumer technology landscape within China, he will make an extremely valuable contribution to the WPP Board,” Quarta added.

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WPP slashes jobs as revenue continues to fall

WPP has had a difficult start to the year.

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