Skip to content
Saturday 5 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,831.09
0.00%
DAX
26,046.40
+0.17%
CAC 40
8,278.77
-0.09%
STOXX 50
6,392.93
+0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 06 May 2021 11:52 am  |  Updated:  Thursday 06 May 2021 11:53 am

Gen Z question the integrity of business leaders

By: Hannah Godfrey

Add as a preferred source on Google
Canada is losing some market share to global hubs like Singapore and New York City

Those aged between 18 and 25 have questioned the motives of the business world, with fewer than four in 10 believing business leaders have integrity and do what they say.

Similarly, Gen Z was sceptical about businesses’ contribution to net zero, with just a quarter (26%) believing companies are contributing towards the fight against climate change, according to new research from the Association of Chartered Certified Accountants (ACCA) and the International Federation of Accountants (IFAC).

The bodies quizzed 310 individuals studying finance or accountancy in the UK, and found six in 10 (60%) 18 to 25-year-olds thought business had a positive impact on the wider society, despite their scepticism of honesty in the top ranks.

The Gen Z respondents also reported being concerned about their future, with more than half (56%) worried about a lack of job opportunities and nearly half (48%) anxious about their own wellbeing and mental health.

Just over two in five (42%) said they were concerned about the global economy and recessions.

The majority (87%) of the younger generation described themselves as ‘ambitious’, with 85 per cent saying they valued flexibility and a work-life balance, and a similar number valuing purpose and meaning in a job.

Jamie Lyon, head of business management at ACCA’s Professional Insights team said: ‘There’s advice in our report for all business sectors – not just accountancy – about how to harness the potential of Gen Zs in the workplace, and also about how to gain trust.

“Business integrity matters to Gen Z, suggesting that in the minds of younger people that the image of businesses – in some aspects – remains to be improved.”

Read more

City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers

London skyline with The Shard, Walkie Talkie, and Gherkin skyscrapers towering over residential buildings and autumn trees.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • London business

Trending Articles

  • Victoria Beckham owed £350,000 by Harvey Nichols

  • Jim O’Neill: Capital gains tax hike ‘looms’ as top option for Burnham

  • Vodafone and Deliveroo look to patch up Reform ties after Yusuf prison threats

  • M&G: FTSE 100 giant hits out at Rayner’s ground rent cap as it suffers loss

  • Labour calls for Mayor to explore London Stadium sale to West Ham

More from Morning Wire

  • City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers

    Legal
    London skyline with The Shard, Walkie Talkie, and Gherkin skyscrapers towering over residential buildings and autumn trees.
  • Gen-Z toymaker Jellycat pursues Home Bargains in latest copyright claim

    Retail
    JellyCat plush toys showcased in a vibrant retail display, highlighting their variety and appeal in the general merchandis...
  • Interpath chief fined for breaching confidentiality rules before KPMG spin-off

    Prof Services
    Canada skyline representing the potential legal impact of Labours flexible working reforms on businesses
  • Mary Kay Accelerates Beauty Innovation and Digital Transformation

    Business Wire
  • Bingo giant takes hit from rising employment costs 

    Leisure
    Buzz Bingo hall with players, a large screen displaying WINNER and FULL HOUSE for ticket 506710
  • Neurodiversity, employment law and ‘reasonable adjustments’ – the new HR headache

    Law
    Four brown puppies playing on a green mat with pink toys and a paw-print blanket.
  • The common sense deficit hitting the City’s professional services firms

    Prof Services
    Graduates face a tough jobs market and a lifetime of high taxes
  • e.l.f. Cosmetics Answers Community Demand with the Return of Pickle-Inspired Glow Reviver Melting Lip Balms

    Business Wire
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook