Skip to content
Saturday 5 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,831.09
0.00%
DAX
26,046.40
+0.17%
CAC 40
8,278.77
-0.09%
STOXX 50
6,392.93
+0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Saturday 05 September 2026 3:20 pm

Has Reform managed to win over the City?

By: Maurício Alencar

Politics and Economics Reporter

Add as a preferred source on Google
Nigel Farage speaking at the Reform UK conference, pointing upwards with a confident expression.
Reform UK has faced a battle in wooing businesses. PA Wire

Reform UK officials hope that its first-ever Business Day paid dividends at its conference. Maurício Alencar reports on a dramatic 72 hours in Birmingham and asks whether industry chiefs are satisfied with what they’ve heard and seen.

Asked for an umbrella phrase to describe Reform’s economic philosophy, policy guru Dr James Orr responded that the best term was “The New Right”. But it is also, in parts, the “old right” reasserting itself, the Cambridge academic and JD Vance fan mused during a Thursday afternoon event. Not “hyper-Thatcherism”, nor nationalism, but “patriotism” founded upon a “basic love of home”. The New Right is a “recovery of what you might call the politics of hope” and “cultivating the first-person-plural – a sense of we”. 

This is not a simple message to get across to industry chiefs paying hundreds of pounds to attend Reform’s first-ever Business Day. It’s even less clear if The New Right is still Reform’s political ideology after Orr left the party – during conference – under a cloud of allegations.

Lobbyists have long struggled to comprehend the party’s economic vision. One source said a group of advisers were once tasked with giving a presentation to City investors with the essay question: “Explain the incoherence of Reform’s economic policy”. 

Many financial services representatives at the conference were encouraged by what Robert Jenrick, the party’s economic spokesman, had to say on red tape and tax. Banking delegates were particularly curious to hear what Jenrick had to say about the City after Nigel Farage said at Davos this year he would tax the banks because he didn’t like them.

While he did not completely rule out backing a higher tax on banks and insisted there was no current commitment, sources insisted the party did not support tax hikes. It’s more likely the party will stick to a pledge to end the Bank of England’s remuneration payments on commercial bank reserves.

But Jenrick, who worked as a City lawyer before entering politics, teased an announcement for the financial and professional services sector which will cover deregulation of areas such as capital requirements and ring-fencing. The party is also set to re-write the Britannia Card, its offer to wealthy foreign investors who have left the country. And Reform may not have to worry about banking taxes anyway; sources in the City say the odds are stacked against them as Chancellor John Healey prepares to deliver the Budget. 

Channel 4 News investigation alarms business chiefs

Orr, Jenrick and the Reform team’s courtship of businesses was coming together until cracks began to tear open.  As industry figures piled into a large hall for dinner with Farage and other top party figures, Channel 4 News started broadcasting their headline-grabbing investigation. The sting operation by undercover activists filmed Orr and Dan Jukes, known as Farage’s closest aide, appearing to arrange a foreign donation through a middle man, complete with boasts about how easy it was to get away with. 

Farage held his nerve as he joked about clashes with FTSE 250 executives including Vodafone and Serco. One person at the dinner said, however, he looked less energetic than usual. Meanwhile, officials were scrambling to deal with the consequences of the investigation behind closed doors. 

Read more

‘They want business on board’: How Reform UK is wooing City chiefs at its conference 

Reform UK leaders Nigel Farage, Richard Tice, and others smiling on stage against a blue background

The next day, it was announced that Orr and Jukes would be suspended pending an investigation. Party chairman Lee Anderson told broadcasters they would not return to the top of the party. In a press conference that was supposed to hail Farage’s deal with the French National Rally’s Jordan Bardella to stop small boat crossings, he had to bat away questions about the party’s finances and the alleged behaviour of two top officials. He dismissed it as “loose pub talk”  and insisted Reform had not taken cash by illegal means. 

Reform UK’s catching up

The investigation left some party officials on edge. A Reform-linked source could not understand why Orr and Jukes would take such huge risks over a proposed £35,000 donation since it had already boosted its reserves mainly through donations from the crypto investors Ben Delo and Christopher Harborne. Another said the issue had not been helpful for a party looking to assert its policies and build relationships with businessmen who feel queasy about handing cash over to Reform. 

It has all characterised some of the paradoxes in Reform’s agenda. Farage says Reform is getting unfairly attacked but he is ready to admit that some officials were engaged in potential wrongdoing, pending an investigation. Jenrick says the party will deliver a budget in the first 100 days yet there are still contradictions to its approach on the wealthy and the vulnerable.

Orr says there is an intellectual philosophy behind Reform but his newly-assembled team of around a dozen policy wonks no longer have a boss to lead them. Reform has attacked Healey over not committing to a rise in defence spending yet it does not have a designated spokesman for defence.

The defence of all this has largely been that Reform is still growing, patching over blind spots and attempting to become a more professional organisation. There were hopes that this year’s much larger conference would show a party that looks the part. Many industry figures have spoken positively about the conference. But organisers of some fringe events said their panels got moved to the stage at short notice. Others complained about bureaucracy in booking Reform figures to speak, even after representatives of the party had personally agreed to take part in open discussions.

City chiefs still waiting for meetings

One senior industry group figure, who regularly speaks to government ministers and could become an important ally for Jenrick and Tice, was disappointed to not get any meetings with Reform. This was not a complaint made in isolation and points to the gap between how operators at Reform and the three mainstream parties – Labour, the Conservatives and the Liberal Democrats – conduct Business Day.

There is still time, however, for engagement to take place outside of the conference. Jenrick is set to embark on a pre-Budget “roadshow” travelling across London and New York to meet finance bosses to talk up Reform’s plans for fiscal rectitude.

All eyeballs in Westminster and the City will then turn to the incoming round of polling results, which will show whether the latest scandal has made any impact. There is also a looming threat of Electoral Commission and Met Police investigations that might mean business chiefs prefer to take a wait and see approach.

Reform has remained top in the polls despite facing intense scrutiny over donations and gifts for the past six months. Should the lead be sustained over Andy Burnham’s Labour in the next three months, there will likely be a new wave of optimism in Reform that Farage can survive the latest row, and that he could become Prime Minister. There are contradictions in every political party’s ideas but the City will want Reform to prove that it is ready for government rather than simply promise that it is.

Read more

Jenrick refuses to rule out bank tax 

Robert Jenrick speaking at a podium with British Workers First and Union Jack flags, discussing bank taxes.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Economics
  • Markets
  • Politics

People & Organisations

  • Bank of England
  • Bank Tax
  • City
  • james orr
  • Nigel Farage
  • Reform
  • Reform UK
  • Robert Jenrick
  • Tax
  • UK economy
  • UK Government

Trending Articles

  • Victoria Beckham owed £350,000 by Harvey Nichols

  • M&G: FTSE 100 giant hits out at Rayner’s ground rent cap as it suffers loss

  • Fulham owner Khan sees his £1bn stadium construction project take next steps

  • John Lewis boss: UK economy facing a ‘permacrisis’ 

  • My stressful night at London’s ultra luxe £1k a night hotel where I found glass in my food

More from Morning Wire

  • ‘They want business on board’: How Reform UK is wooing City chiefs at its conference 

    Politics
    Reform UK leaders Nigel Farage, Richard Tice, and others smiling on stage against a blue background
  • Jenrick refuses to rule out bank tax 

    Politics
    Robert Jenrick speaking at a podium with British Workers First and Union Jack flags, discussing bank taxes.
  • Reform to slash HMRC officials’ pay if taxpayers wait too long

    Politics
    Robert Jenrick smiling at a podium with BRITISH WORKERS FIRST text, flanked by Union Jack flags at a press conference.
  • Reform UK chiefs ask to meet gilt holders amid bond rout

    Markets
    Robert Jenrick speaking at a podium with BRITAIN NEEDS REFORM sign, delivering a speech.
  • Farage vows to call ‘national emergency’ on day one

    Politics
    Nigel Farage in Parliament, addressing a female clerk holding a document, with other parliamentarians in the background.
  • Government debt repayment ‘could rise to half’ of total taxes

    Economics
    OBR chiefs told the Treasury Select Committee that a higher tax burden could stifle growth.
  • Farage: Foreign donations row is ‘loose pub talk’

    Economics
    Nigel Farage at a Reform UK conference, gesturing from a podium with the party logo and CONFERENCE 2026 in background
  • Reform sidelines crypto industry at pivotal conference

    Politics
    Nigel Farage and another man on stage discussing crypto and UK reform, with Bitcoin on screen.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook