Skip to content
Friday 7 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 28 March 2024 6:00 am  |  Updated:  Wednesday 27 March 2024 12:08 pm

London house prices: Desperate sellers knock £20k off asking prices

By: Laura McGuire

Add as a preferred source on Google
London home sellers are shaving £19,500 pounds off the asking price to achieve a sale, according to the latest report from Zoopla. 
London home sellers are shaving £19,500 pounds off the asking price to achieve a sale, according to the latest report from Zoopla. 

According to the latest report from Zoopla, property sellers in London have been shaving as much as £19,500 off asking prices to secure a sale, which could be a warning sign for house prices in the capital.

In London, sellers accepted an average discount from the asking price of 4.6 per cent in March, although better than the 6.1 per cent recorded in November, the persistent discount showed confidence has been slow to return to the capital’s property market.

However, the property website also said supply in London has grown, with an eight per cent increase noted in the number of homes coming on the market. 

Richard Donnell, executive director at Zoopla said: “Rising wages and falling mortgage rates have boosted consumer confidence and this is feeding into improving levels of housing market activity over the first quarter of 2024. 

“House prices are falling at a slower rate but it remains a buyers market where there is much greater choice of homes for sale.”

He added: “We don’t believe that house prices are about to increase more quickly but there is more buyer interest. 

“Sellers need to remain realistic on where they set the asking price if they are to take advantage of improving market conditions to secure a sale and move home in 2024.”

Similar trends of narrowing asking prices were also reported across the whole of the UK. 

Read more

El Nino heatwaves to ‘fuel inflation next year’

Firefighter in helmet and uniform watching a blazing forest fire at night, red glow in the sky

On average, sellers accepted a median average discount to the asking price of £10,000, down from £14,250 last November. 

Annual house price inflation also fell by 0.3 per cent across the UK up from a recent low of -1.4 per cent.

In London, the figure fell by 0.4 per cent, with the average cost of a home costing £534k.

Zoopla said it expects the current trends in house prices to continue into the second half of the year as prices “continue to adjust to higher mortgage rates and reduced buying power.”   

The housing market has shown signs of resilience this year despite the costs of mortgage deals. 

Matt Thompson, head of sales at Chestertons, said: “In March, the property market witnessed steady demand from buyers although some house hunters decided to pause their search in the hope for major incentives to be announced in the Spring Budget. 

“As this wasn’t the case, the majority of these buyers have since resumed their property search. As a result, March concluded the first quarter of the year with a busy property market – particularly in the capital where demand continues to outstrip supply.”

Read more

Government urged to refuse £1bn British Steel repayment to Chinese former owner 

Labour's Jonathan Reynolds unveiled the industrial strategy in June.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property

People & Organisations

  • cost of living crisis
  • house prices
  • London house prices
  • London Housing

Related Topics

  • London house prices

Trending Articles

  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

  • Rupert Lowe axes pensions triple lock and pledges tax cuts in economic plan

  • WPP slashes jobs as revenue continues to fall

  • Liverpool owners tipped to sell – but not to Amazon boss Bezos – by former CEO

  • As it happened: Stocks rise as oil fluctuates after Red Sea attack; US-Iran deal ‘being circulated’

More from Morning Wire

  • El Nino heatwaves to ‘fuel inflation next year’

    Economics
    Firefighter in helmet and uniform watching a blazing forest fire at night, red glow in the sky
  • Government urged to refuse £1bn British Steel repayment to Chinese former owner 

    Politics
    Labour's Jonathan Reynolds unveiled the industrial strategy in June.
  • No 10 backs ‘vertical drinking’ in Soho pubs

    Hospitality
    Pub-goers 'vertical drinking'.
  • Champions Cup rugby team hacked in ransom attack with player data at risk

    Sport Business
    Rugby player in a pink uniform running with the ball, pursued by an opponent in a black jersey.
  • Norwegian FA chief Klaveness cools Fifa election talk and takes swipe at Blatter

    Sport Business
    A smiling woman and a man in a suit holding a red, white, and blue soccer jersey with the Norway emblem.
  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

    Property
    Architectural rendering of a modern building with a curved roof, balconies, and a landscaped terrace with city skyline views.
  • Mexico breaks ranks and dents Uefa-led bid to oust embattled Fifa kingpin Infantino

    Sport Business
    Gianni Infantino, FIFA President, smiling as golden confetti falls around him
  • Family feud: London estate agent Winkworth sues chair over plot with wife to oust son from board

    Property
    Winkworth estate agent For Sale sign in front of a brick building, indicating property prices and availability.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook