Skip to content
Thursday 20 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,712.21
-0.29%
DAX
25,931.47
-0.61%
CAC 40
8,487.99
-0.16%
STOXX 50
6,427.79
-0.26%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Wednesday 27 September 2023 6:00 am  |  Updated:  Wednesday 27 September 2023 9:51 am

London sees 24 per cent drop in first-time buyers as high mortgage rates bite

By: Laura McGuire

Add as a preferred source on Google

London has seen a 24 per cent decline in the number of first-time buyers entering the market in the last year as record high mortgage rates crush home-ownership dreams.

According to a new study by Halifax, the South-East, which is home to a number of commuter hotspots such as Surrey, saw the largest fall in the last year, with 25 per cent fewer first-time buyers. 

Soaring mortgage rates and a rocky economic sentiment has battered the health of the housing sector in the last 12 months. 

While rates are coming down – the average five-year fixed mortgage is now at around 5.67 per cent – many first time buyers are struggling with affordability as they also navigate rising living costs and wage stagnation. 

An end to the Help to Buy and Help to Buy London schemes, which was stopped last year, also halted many would-be-buyers’ plans to enter the market. 

Across the UK, the number of first-time buyers fell 22 per cent between January and August this year, compared to the same period in 2022. 

The average price of a first home is now £288,000 – down just two per cent  in the past year. 

However, in London the figure is significantly higher where first-time buyers face an average property price of £448,000 – nearly 11 times average annual earnings in the area. 

Chris Druce, senior research analyst at Knight Frank, said: “With interest rates at a 15-year high, affordability is proving to be a significant drag on activity in the UK residential market. First-time buyers, who are typically unable to access the best mortgage rates when starting out, are particularly exposed to this.

“While we expect average prices to decline by 10 per cent  through this year and next as the market continues to cool after a pandemic inspired boom, the challenge of getting onto the property ladder will remain significant. With the political party conference season underway, fresh polices to support first time buyers are needed.”

He added: “This is because existing measures – such as the doubling of the nil-rate stamp duty threshold for first time buyers – are helpful but time-limited. A replacement for the expired Help to Buy scheme, which at its peak supported 50,000 new build sales annually in England, would prove popular, too.”

Read more

House prices rise as mortgage rates ease from Iran war highs

Starmer plans to build up to 12 new towns.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Retail
  • Business
  • Morning Wire Content

Related Topics

  • Cost of living crisis
  • housing
  • London house prices
  • mortgage rates
  • property market
  • UK house prices

Trending Articles

  • Jobless Banquet: Youth unemployment surge ‘sends Neets to KFC’

  • City law firm sues prominent Emirati business family

  • Amanda Blanc has worked her magic at Aviva

  • As it happened: Miners fuel FTSE 100 recovery; oil jumps as Trump claims Strait of Hormuz

  • House prices in wealthy London boroughs fall by up to £300,000

More from Morning Wire

  • House prices rise as mortgage rates ease from Iran war highs

    Property
    Starmer plans to build up to 12 new towns.
  • House prices suffer biggest August slump in eight years 

    Property
    Aerial view of colorful residential houses built on a hillside, nestled among green trees, representing housing markets
  • Mortgage approvals inch up yet gains to be ‘retracted’

    Property
    Bank of England headquarters in 2025, showcasing modern architecture and iconic London skyline in the background.
  • London house prices fall again as property slowdown drags on

    Property
    Two people looking at real estate listings in an estate agents window, showcasing properties for sale.
  • House prices slump as Iran war and interest rates hit demand

    Property
    The price paid for first homes has surged 7.1 per cent in a year
  • Housebuilder Bellway calls for ‘immediate’ cut to stamp duty

    Property
    Barratt Redrow said it remained "confident" in its medium-term target of 22,000 homes a year.
  • House prices in wealthy London boroughs fall by up to £300,000

    Property
    Waverton Investment Management and London & Capital combined into W1M.
  • Why does Britain treat housebuilding as one big burden?

    Opinion
    Modern house under construction with scaffolding, highlighting progress in sustainable building methods and materials.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook