Skip to content
Thursday 13 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,833.15
-0.10%
DAX
26,331.07
-0.23%
CAC 40
8,674.94
-0.46%
STOXX 50
6,533.99
-0.26%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Saturday 20 April 2024 8:00 am  |  Updated:  Friday 19 April 2024 2:17 pm

How one ‘futurist’ is using tech to run the London marathon faster

By: Jess Jones

TMT Reporter

Add as a preferred source on Google
Quinn will run the London marathon on Sunday, joining the 50,000 runners on the 26 mile course across London. 
Bill Quinn is someone who is fascinated by exploring predictions about the future.

Bill Quinn is a so-called futurist who is using technology to improve his performance in sporting events such as the London Marathon, which is this year sponsored by tech company Tata Consultancy Services.

First thing in the morning, most people reach for their phones. Not Bill Quinn though. Instead, he checks his rest and recovery data to gauge how well-rested he is from the previous day’s activities.

Quinn is a so-called ‘futurist’—someone fascinated by exploring predictions about the future.

His particular focus is on the future of running. Having completed the New York marathon last year, he’s now gearing up to join the 50,000 runners tackling the 26-mile course across London this weekend.

During these runs, Quinn, who considers himself an average runner, constantly monitors his progress using various devices. These include an Apple Watch on one wrist, a rest and recovery monitor on the other, and a glucose monitor measuring blood sugar levels on one arm.

Bill Quinn

“I wanted to experiment with whether consumer-grade wearables could create a digital twin of myself,” he explained.

Early on in his experiment, which has spanned a number of months, Quinn took the data from his devices and cobbled it all together in a spreadsheet. “I could see what my average heart rate was when I was on this run, but then also what was my glucose level during that one,” he said.

The point of stitching all this information together was to create a ‘digital twin’ of himself. Using this modelling, Quinn could see exactly what he needed to do to enhance his athletic performance.

“It’s all about understanding what’s going on in that environment,” he explained, “and then also being able to do scenario planning to plan and try out different scenarios to optimise for the future.”

Read more

Mishcon de Reya hikes junior lawyer salaries to £110,000

Canada

The 50-something-year-old estimated he spends around $1,000 per year on various health and fitness subscriptions.

“It was really just kind of an experiment to understand what’s available to the average person in terms of a digital twin,” Quinn said.

By comparison, American tech entrepreneur Bryan Johnson is spending millions a year improving his fitness levels in an attempt to reverse the ageing process.

Although Quinn currently uses technology mostly for sports, it has heightened his awareness of diet. But long-distance running events like the London Marathon are just one of the circumstances where the concept of digital twin technology can make a difference.

Quinn also envisions a future where data will play a significant role in healthcare.

For example, health metrics could be continuously monitored and automatically shared between patients and doctors, rather than relying on sporadic annual check-ups.

This data-driven approach can detect and address conditions like heart disease, diabetes, and cancer early on, significantly reducing healthcare costs and enhancing overall wellness.

“I think there’s a huge opportunity in the medical field for this data to be leveraged,” he said.

Read more

Vodafone pushes into legal tech market to co-develop AI platform

Vodafone Group has announced the appointment of Microsoft's Pilar López as its new chief financial officer.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Tech
  • Business
  • Entrepreneurship
  • Wellness

People & Organisations

  • Bill Quinn
  • entrepreneur
  • furturist
  • london marathon
  • marathon
  • running
  • tech

Related Topics

  • Healthtech
  • London Marathon

Trending Articles

  • Five-star Mayfair hotel hit with HMRC winding-up petition

  • It’s not just Jason Arday, most of sociology is a scam

  • IT consultant ordered to pay £50,000 after being accused of stealing Soho House members’ personal details

  • As it happened: FTSE 100 falls as Iran and US clash over Strait of Hormuz; Oil stockpiles ‘rapidly depleting’

  • As it happened: Stocks jittery as oil nears $90; Trump ‘semi-negotiating’ with Iran

More from Morning Wire

  • Mishcon de Reya hikes junior lawyer salaries to £110,000

    Law
    Canada
  • Vodafone pushes into legal tech market to co-develop AI platform

    Legal
    Vodafone Group has announced the appointment of Microsoft's Pilar López as its new chief financial officer.
  • Appleby sprinter has Annaf in hand for Stewards’ Cup

    Sport
    Cityscape with skyscrapers under a clear blue sky, illustrating urban development and architectural growth trends.
  • Making it in the UAE – Dani Afiouni – From the Arctic to Abu Dhabi: Entrepreneur Dani Afiouni wants to help you live your best life

    Partner
    Breaking news illustration highlighting general news themes for a business website with a focus on current events.
  • Chance things Fall right for Sunshine and Commanche

    Sport
    Jockey in yellow and black silks racing a brown horse with number 8 and Coral branding on a green track.
  • Anthropic payout piles pressure on UK ministers in AI copyright row

    Tech
    Smartphone displaying the Claude by Anthropic AI assistant app, showing the app icon and interface.
  • Music tycoon Simon Cowell sued by prominent City lawyer

    Lawsuit
    Simon Cowell smiling brightly during a press event, dressed in a classic tailored suit, showcasing his signature confident...
  • Boozy lunches still on the menu: Law firms bankroll juniors to schmooze clients in the City

    Law
    Chef garnishing falafel with microgreens and pickled onions using tweezers on a white plate in a kitchen
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook