Skip to content
Tuesday 8 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,822.13
-0.08%
DAX
26,006.53
0.00%
CAC 40
8,306.15
0.00%
STOXX 50
6,403.99
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Friday 03 October 2014 6:53 am  |  Updated:  Wednesday 31 July 2019 4:42 pm

How to perform well in a job interview: A storytelling approach to answering questions will help

By: Peter Botting

Add as a preferred source on Google

The most important thing is to remember that a successful interview is primarily about the employer and their issues and problems – not about your need to pay your rent or finance your lifestyle. They have a problem and you are a potential solution.

Otherwise they would not waste their time. The employer could need people for a variety of reasons but whatever their motivations – they are looking for someone to solve a problem, to do it quickly and to fit in fast.

Tailoring your answer to what the interviewer wants must be the best strategy. Keep thinking about how you can help solve their issues and move the company forward.

Talk as if you were already part of the team. Move the conversation from stories about what you have done in the past tense to talking about how you would contribute to the company in the future tense. Use “I” and the past tense to evidence your skills and experience and “we” to talk in the future tense about how you could be part of their team.

Answer questions concisely. This does not mean ridiculous yes or no answers – it means concise answers with relevant and unfluffy detail. Don’t waste time padding your answers with unnecessary and distracting nonsense – this will dilute your message and bore or annoy your interviewer. If they are interested (and IF you have presented the headlines well) they will ask for more detail. 

When asked for more depth, use this opportunity to tell your stories with interesting (but relevant) facts and visuals.Be careful – be discreet and don’t go into massive detail either. Memorable, thought-through cameos – not drunken late night gushing. Show off your experience and skills in a storytelling way – do not simply rattle off every job title you have ever had.

This storytelling, headline-then-content method of answering interview questions helps you stay organised, arrange your thoughts logically and even lead the interview to aspects of your experience that you wish to highlight. Lists of job titles, unevidenced claims and badly structured stories are to be avoided at all costs.

Read more

Stop burying us in swollen corporate reports, says audit watchdog boss

Richard Moriarty, FRC unveils new stewardship code reducing reporting burdens

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion

Trending Articles

  • Hedge fund billionaire Chris Rokos joins UK wealth exodus 

  • Iceland boss Richard Walker vows to set up shop on Falkland Islands

  • Britain ‘taxing itself to death,’ Burnham warned

  • £74m for branded condoms? UK must stop spaffing cash on foreign aid

  • As it happened: FTSE 100 inche up as oil holds gains; Healey says UK paying ‘Truss penalty’

More from Morning Wire

  • Stop burying us in swollen corporate reports, says audit watchdog boss

    Accountancy
    Richard Moriarty, FRC unveils new stewardship code reducing reporting burdens
  • Top business group urges Healey to cut NICs to ‘solve Neets crisis’ 

    Economics
    Man in suit and red tie speaking at a podium to an audience in a modern building.
  • Nintex Advances Agentic Business Orchestration with Unified Platform and Nintex Solutions

    Business Wire
  • Was Fifa able to sack senior exec Lamour without consequences? A lawyer explains

    Sport Business
    Getty Images news-related image depicting a significant event or person, suitable for general news and business contexts.
  • Policing alone won’t solve London’s shoplifting epidemic

    Opinion
    Shoplifting incident in retail store with security camera footage showing suspect concealing merchandise in jacket
  • John Lewis’ new boss faces a battle to boost online sales

    Retail
    John Lewis & Partners department store building exterior with logo signage against a blue sky
  • IT consultant ordered to pay £50,000 after being accused of stealing Soho House members’ personal details

    Legal
    Soho House has continued to attract new members to its clubs.
  • Aberdeen is back in the FTSE 100 but is Interactive Investor holding it up?

    Investing
    Skyline of Canada with iconic financial district buildings, highlighting UK investments and economic growth.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook