Skip to content
Sunday 13 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,650.44
+0.39%
DAX
25,568.56
+0.82%
CAC 40
8,179.77
+0.78%
STOXX 50
6,325.13
+0.90%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 30 November 2010 9:18 pm

How World Cup 2018 bid works

By: KCS-content

Add as a preferred source on Google

Tomorrow England will learn whether years of lobbying and some late schmoozing have paid off

Q&A
Q. How is the bidding contest decided?
A.By a vote among the executive committee (ExCo) of world governing body Fifa, in Zurich tomorrow.

Q. How does the vote work?
A.The 23 ExCo members cast their votes in a secret ballot. If no bidder wins a majority, the country with the fewest votes is eliminated and another round is held.

Q. Do we have any idea how they will vote?
A.Spain/Portugal think they have eight votes in the bag already but are not expected to get a majority in the first round. Holland/Belgium almost certain to drop out first; after that, it’s too close to predict.

Q. When will we know the outcome?
A.Results are expected to be announced tomorrow at around 3:45pm GMT.

ENGLAND (odds 2/1 at Paddy Power)

PROs
The best stadia, strong transport and corporate facilities and great spectator demand mean it is best placed of all bidders to provide a profitable, successful tournament. Prince William’s lobbying in Zurich is sure to impress.

CONS
Has few allies within Fifa’s corridors of power, and fewer still after the country’s media accused six members of the executive committee of serious corruption. It won’t help that three of them are among their best chance of votes.

VERDICT: Looks doomed but huge final push

RUSSIA (8/11)

PROs
Premier Vladimir Putin has thrown his weight, and a sizeable budget, firmly behind the bid, which is said to have impressed voters. Also has the advantage of promising to grow football in a market that remains relatively untapped.

CONS
Putin won’t make it to Zurich this week. A vast amount of work on construction and infrastructure would have to be undertaken – a complicated and eye-wateringly costly project to deliver. Huge distances between venues don’t make for a fan-friendly experience.

VERDICT: Has some powerful supporters

SPAIN & PORTUGAL (7/2)

PROs
Can argue that Spain’s status as European Champions and World Cup holders – and globally popular ones at that – merit its hosting of the tournament. Well equipped in terms of stadia and facilities and has many reliable friends within the committee.

CONS
Was implicated in a vote-swapping scandal with 2022 hopefuls Qatar, but has ridden it out after insufficient evidence was found. Dire economic situations of Spain and Portugal raise questions over whether funding is in place for the event.

VERDICT: Strong bid sure to be well backed

HOLLAND & BELGIUM (33-1)

PROs
Premiers of both countries have flown to Zurich to lend extra gravitas to their bid, which boasts of being clean, green and sustainable. Strong heritage, particularly in Holland, runners-up at this year’s World Cup and inventors of Total Football.

CONS
A few solar panels are unlikely to impress Exco members, however worthy an argument it may be, while the bid is not outstanding in other aspects. Lobbying efforts have also been criticised, while the notion of two small countries jointly hosting is largely untried.

VERDICT: Tipped to be bumped in first round

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Related Topics

  • NULL

Trending Articles

  • Wetherspoon boss: ‘Not up to Burnham’ to choose who is on the high street 

  • Badger Beer maker Hall & Woodhouse doubles profit ahead of tie-up with James May

  • Four interest rate hikes loom despite surprise economic growth

  • Primark sales slip as owner dresses up retailer for demerger

  • As it happened: FTSE 100 rallies as economy beats forecasts; oil falls back

More from Morning Wire

  • Activist investor accuses The Works of unfairly swaying crucial vote

    Retail
    The Works floated in 2018.
  • Mexico breaks ranks and dents Uefa-led bid to oust embattled Fifa kingpin Infantino

    Sport Business
    Gianni Infantino, FIFA President, smiling as golden confetti falls around him
  • Tesco, B&Q and Whitbread scolded in minimum wage crackdown

    Retail
    A man with a beard and dark suit holding a notebook, standing in front of a building with windows.
  • Kemi Badenoch’s reshuffle has refreshed the Conservative Party

    Opinion
    Kemi Badenoch and Andrew Griffith walking together on a city street, smiling.
  • Economists urge Bank of England to halt bond sales as borrowing costs climb

    Economics
    Bank of England headquarters with financial charts overlay, illustrating private credit stress test analysis
  • Britain faces energy squeeze from solar eclipse

    Energy
    Rows of blue solar panels in a field, generating clean energy, with green trees in the background.
  • Keir today, gone tomorrow: A London by-election may spell danger for Labour

    Opinion
    Keir Starmer shaking hands with a man in a tall hat and red furry costume at a Holborn and St Pancras election event.
  • Should Burnham dash for an early election?

    Opinion
    Andy Burnham, wearing a dark suit and glasses, speaks outdoors with trees in the background.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook