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Monday 15 June 2020 2:56 pm

Johanna Kyrklund: Is retail investor surge cause for caution?

By: Johanna Kyrklund

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Big tech companies have breached their fair share of data rules this year and regulators have dished out penalties. (Getty Images)

With a combination of resurgent markets, seemingly ebullient retail investors and a bleak economic outlook, it may be prudent to tread carefully.

It’s an old investment cliché that when your taxi driver starts giving you share tips, it’s time to sell. 

As someone who has been on the receiving end of cabbie investment advice during both the dotcom and – more recently – bitcoin bubble, I can attest to there being an element of truth to the old adage.

Perhaps the Covid-19 lockdown equivalent is when I read some of the comments below articles on news websites, and often see people saying that maybe they should buy Amazon shares given the number of deliveries everyone is getting.

Amazon – and indeed the other FAANGs (Facebook, Apple, Netflix and Google) – have led the sharp market recovery since the Covid-19 collapse, taking their valuations back to elevated levels. Amazon’s share price rose 52% since 23 March to 4 June, during which time the S&P 500 index of shares has gained 42%.

Retail investors may have played no small part in this almighty market rebound. Online brokers saw a huge increase in new client accounts in March as retail investors saw an opportunity to invest in household names whose share prices had been pummelled. Retail trading activity on the main platforms has quadrupled. Robinhood, the stock trading app apparently favoured by millennials, saw a staggering 3 million new accounts opened in the first quarter.

The so-called “accidental saver” effect may be playing a part in this. Research has shown that many employed people in Covid-19 lockdown have found their disposable income increase significantly, as the costs of commuting, holidays, eating out and socialising have all but disappeared. As a result, many of these people have been saving – and investing – more of their spare cash.

Read more from Johanna Kyrklund
– Watch: Why do markets rise when economies slump?
– A new social contract – how are companies treating their employees as the Covid-19 crisis unfolds?

It wasn’t just the household names like Facebook, Amazon and Netflix that retail investors were buying either. Many were taking a deep value approach and snapping up airlines whose very existence had been brought into question as their share prices plummeted.

Retail investors are sometimes disparaged as being unsophisticated – buying high and selling low. But this behaviour appears to dispute that, as they were taking advantage of market falls to pick up shares at a discount to their previous price.

Read more

Warehouse tax could threaten high street businesses, Burnham warned

Amazon logo on a building, representing the e-commerce giants brand and corporate presence.

This is why I would not compare this most recent retail activity to the “irrational exuberance” and euphoria we saw during the dotcom bubble. However, I would sound a note of caution.

Economic data is dreadful, and although we may see a short-term bounce in economic data as lockdowns are eased, we remain concerned about the economic outlook for the next 6-12 months.

Until there is a vaccine, subdued economic activity is the only way to contain the virus, and the second order impacts on business and employment are yet to be seen.

Combined with civil unrest in the US, and continued tensions with China, we could see more volatile conditions over the summer for professional and retail investors alike.

With this backdrop, we continue to favour investment grade corporate bonds. Here, we think overall valuations look relatively attractive compared to other asset classes, especially considering the actions of major central banks which we think will provide considerable support for the sector.

Meanwhile, we are still slightly cautious on equities, and have a preference for those areas where growth is less dependent on the economic cycle. We think that many companies may struggle to maintain their profits as a result of Covid-19, and the market will reward those that can weather the shock to demand.

This is likely to accentuate the trend of “quality growth” shares (those investors are willing to pay a premium for on account of their growth prospects) outperforming “value” (those trading at a discount to their true value), at least in the near term.

If that’s the case, those new investors in the likes of Amazon will have cause for cheer. But they may  also want to keep an eye on those online comments and, lockdown permitting, pay attention when the taxi driver is talking. 

  • You can discover more at Schroders insights and follow Schroders on twitter.

Important Information: This communication is marketing material. The views and opinions contained herein are those of the author(s) on this page, and may not necessarily represent views expressed or reflected in other Schroders communications, strategies or funds. This material is intended to be for information purposes only and is not intended as promotional material in any respect. The material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. It is not intended to provide and should not be relied on for accounting, legal or tax advice, or investment recommendations. Reliance should not be placed on the views and information in this document when taking individual investment and/or strategic decisions. Past performance is not a reliable indicator of future results. The value of an investment can go down as well as up and is not guaranteed. All investments involve risks including the risk of possible loss of principal. Information herein is believed to be reliable but Schroders does not warrant its completeness or accuracy. Some information quoted was obtained from external sources we consider to be reliable. No responsibility can be accepted for errors of fact obtained from third parties, and this data may change with market conditions. This does not exclude any duty or liability that Schroders has to its customers under any regulatory system. Regions/ sectors shown for illustrative purposes only and should not be viewed as a recommendation to buy/sell. The opinions in this material include some forecasted views. We believe we are basing our expectations and beliefs on reasonable assumptions within the bounds of what we currently know. However, there is no guarantee than any forecasts or opinions will be realised. These views and opinions may change.  To the extent that you are in North America, this content is issued by Schroder Investment Management North America Inc., an indirect wholly owned subsidiary of Schroders plc and SEC registered adviser providing asset management products and services to clients in the US and Canada. For all other users, this content is issued by Schroder Investment Management Limited, 1 London Wall Place, London EC2Y 5AU. Registered No. 1893220 England. Authorised and regulated by the Financial Conduct Authority.

Read more

Retail investors are returning to UK markets

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