John Lewis Christmas advert 2015: Why is it such a big deal? A short history of the most anticipated campaign of the year
John Lewis has launched its Christmas ad for 2015 today, to much anticipation.
Entitled Man on the Moon, the advert follows the well-trodden path of pulling at your heart strings in the hope that John Lewis might get you to loosen your purse strings.
The retailer has spent £1m on the production – once again courtesy of design agency Adam & Eve – with a further £6m going towards supporting the ad with airtime and a whizzy new app.
John Lewis has a lot riding on it and expectations are high – but how has Middle England's favourite department store become the starting point for the festive season?
