John Lewis tills ring with £100m of weekly sales in countdown to Christmas as Black Friday 2015 draws near
John Lewis has posted a jump in sales to deliver its first £100m week of the festive season, the department store group revealed today.
Sales in the week ending 14 November increased by 1.5 per cent on last year and by 15.8 per cent on the previous week, boosted by its Man on the Moon Christmas advertising campaign.
Paula Nickolds, commercial director, said: “The countdown to Christmas has begun. Customers are now buying gifts and products to prepare their home for the season ahead.”
Home sales increased by 2.8 per cent, as shoppers revamped their homes and snapped up carpets and curtains – up 14.9 and 10.2 per cent respectively.
Electricals also performed well at 1.6 per cent, benefiting from the launch of both the Microsoft Surface Pro 4 and iPad Pro.
However fashion sales were up by just 0.8 per cent, hurt by the mild winter weather and echoing trends reported in industry figures, with retail sales up by 0.9 per cent in October.