Skip to content
Sunday 30 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,824.26
+0.29%
DAX
26,569.99
+0.77%
CAC 40
8,401.18
+0.98%
STOXX 50
6,485.67
+0.95%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 19 April 2012 7:44 pm  |  Updated:  Thursday 30 May 2019 10:26 am

A lesson from the age of the dinosaurs: Big isn’t beautiful in the long run

By: KCS-content

Add as a preferred source on Google

Asteroids happen, and being big won’t save you. In our current world of apocalyptic economic threats, that’s a lesson that seems worth re-learning. The latest version comes in a fascinating study of the fate of the dinosaurs from the University of Zurich and the Zoological Society of London. The paper’s abstract explains that the study offers a mechanism for “how mammals and birds, but not dinosaurs, were able to persist beyond the K–T boundary”, which is the infamous geological layer associated with the end of the dinosaurs and the beginning of the rise of our mammalian ancestors.

It all comes down to eggs. Unlike mammals, even the biggest dinosaurs raised their young from eggs. But eggs can only get so large before the shell becomes too thick and the embryo suffocates. That meant there had to be a huge difference in size between some adult dinosaurs and their young. According to Nature, Asian elephants give birth to calves 25 times smaller than them. But an infant titanosaur could be 2,500 times smaller than its parents. Some titanosaurs were as long as four double-decker buses.

So, unlike mammals, dinosaurs existed across a huge size range as they grew up. According to the new study, these baby dinosaurs occupied the evolutionary niches that would otherwise have been available for medium-sized dinosaurs. Only the giants – and their pint-sized young – survived. By contrast, there were all sorts of small early mammals. Think of the cartoon blockbuster Ice Age, with its trio of mammal protagonists: the diminutive Scrat, Sid the mid-sized ground sloth and Manny the mammoth. They’re not just drawn that way.

Now being the biggest animal that ever walked the earth must have felt pretty good at the time. No doubt the titanosaurs didn’t much care if there were fewer of their smaller relatives around any more. But in a crisis, big turned out to be fatal. The asteroid landed at Chicxuclub, the Deccan Traps erupted, suddenly the world was a hard place to make a living in for a big beast. The small and nimble won out – not just the mammals but also those dinosaurs that had avoided their offspring by taking to the air, the first birds.

Sometimes nature writes its own allegories for us. There shouldn’t be too much surprise in that: the emergent processes of evolution and the emergent order of the marketplace are close cousins. Today, with renewed talk of centrally-mandated industrial policy and a coalition government obsessed with picking which energy technologies are fated to triumph, when fears of financial meltdown are met by a determination to force everyone into a single too-safe-to-fail regulatory corset, the merits of the small and the diverse are out of fashion. The belief that one big right answer will save us is tempting. It can for long periods of time look like the king of the world. But the future is dark, the unexpected always happens in the end and a marketplace of many solutions of all kinds and sizes will thrive when even giants despair.

Marc Sidwell is Morning Wire’s business features editor

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion

Related Topics

  • NULL

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Jamie Vardy bags Bundesliga rights as he steps up streaming war with Neville and Lineker

  • City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

More from Morning Wire

  • Four mistakes founders are making with AI and the true cost of inertia

    Partner
    Panel discussion on Leveraging AI on Your Scaleup Journey at the SCALEEXPOSUMMIT event.
  • London Stock Exchange boss: We should know which companies our pensions are backing

    Markets
    Julia Hoggett and Rachel Reeves with other women leaders at a financial event, discussing pension industry overhaul.
  • Sorry Hearn, Northampton Saints idiots if they pay Pollock £1m

    Sport Business
    GettyImages 2282147422
  • Nanochon Receives Regulatory Approval from Panamá’s Ministry of Health to Initiate First-in-Human Clinical Study of Chondrograft™

    Business Wire
  • Deloitte snaps up construction cost boutique to target infrastructure boom

    Big Four
    Illuminated white Deloitte logo sign with a green dot, mounted on a dark background, reflecting in a window.
  • Conga Announces Netflix Documentary Star and Survival Expert Chris Lemons as Its Featured Speaker at Conga Connection 2026

    Business Wire
  • Why investors shouldn’t rush to buy the next blockbuster IPO

    Opinion
    Excited executives celebrating a SpaceX IPO at Nasdaq with confetti falling and fists raised
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook