Skip to content
Thursday 27 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,792.54
-0.79%
DAX
26,367.24
+0.31%
CAC 40
8,319.87
-1.68%
STOXX 50
6,424.73
-0.71%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 27 April 2015 9:06 pm

Liverpool Victoria sales shift mirrors UK pensions overhaul

By: Express KCS

Add as a preferred source on Google

RADICAL changes to the pensions landscape upended insurer Liverpool Victoria last quarter after the group sold fewer annuities but more bonds.

Moves by chancellor George Osborne to give retirees more choice about how they spend their pension pots saw LV’s annuity sales slump.

The group, which sponsors the UK’s premier cricket competition the County Championship, sold £70m of annuities in the three months ending March, down from £115m in the same period last year.

However, sales of flexible guarantee bonds by the group, led by chief executive Mike Rogers, more-than-doubled from £29m last year to £60m in the last quarter.

Pension sales also rose from £117m to £185m for the quarter.

“The overall increase in retirement sales reflects the wide breadth of products that we now offer customers,” Rogers said.

“In pensions, retirees are increasingly choosing income drawdown products and this is reflected in the decrease in annuity sales, which we expected following the Budget changes announced last year.”

Overall gross written premiums at the 6,000-person strong group remained flat year-on-year at £362m, down slightly from £363m in the prior year.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics

Categories

  • Markets

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Andy Burnham hints at tax rises in Autumn Budget

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • Royal London hits assets record amid pension push

    Investing
    Royal London shared £181mn with its 2.3m customers in April
  • IHT pension scramble shows ‘no sign of slowing down’, says Royal London boss 

    Investing
    Royal London shared £181mn with its 2.3m customers in April
  • Thames Water faces fresh threat to survival after pensions regulation breach

    Water
    Thames Water infrastructure with pipes and maintenance workers, highlighting water management efforts in London
  • Billions in pensions go missing: JP Morgan and Standard Life reconnect Brits with lost wealth

    Personal Finance
    Stacks of various currency bills symbolizing financial news and economic trends on a business website
  • Liverpool FC eye US retail empire to steal march on Premier League rivals

    Sport Business
    Large display screens featuring Liverpool FC players Alisson Becker and Harvey Elliott in a retail store window.
  • Rupert Lowe axes pensions triple lock and pledges tax cuts in economic plan

    Politics
    Rupert Lowe, former Southampton FC chairman, smiles while holding files on a city street, wearing a suit and pink tie
  • London pensions firm eyes more deals after HSBC and Lloyds takeovers

    Insurance
    HSBC could be set to follow peers Lloyds and Barclays in a push back to the office.
  • Standard Life partners with Goldman Sachs and CVC to fuel pension risk transfer business

    Insurance
    Standard Life office building exterior, representing one of the UKs largest pension funds, in a business context
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook