London-based automation startup Softomotive scores $25m series A

  Business automation startup Softomotive will today reveal a $25m (£19m) series A investment, led by London investor Grafton Capital.

Softomotive, which specialises in robotic process automation (RPA) plans to move its headquarters from Athens to London’s Spitalfields area with the new funds.

Chief executive Marios Stavropoulos said that while the business is expanding across Europe and the US, "we believe that London offers the best ecosystem for our business today … [as] a natural place to centre our growth".

"We are building a global business so it is important for us to be close to the customers, talent and capital markets that will support that."

The startup helps businesses improve performance by using its tech to automate repetitive and time-consuming tasks.

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"With this injection of growth capital and with London as its new base, Softomotive will expand its global footprint and accelerate the development of its product roadmap with a special emphasis on desktop automation and RPA for medium-sized enterprises," Stavropoulos added.

Grafton partner Oliver Thomas, who will join Softomotive’s board of directors as part of the deal, said it chose to invest in the startup after spending months talking to RPA industry experts in the US, Europe and Asia and selecting Softomotive as the top choice.