London grocery delivery app Dija snapped up by rival GoPuff
London-based grocery app Dija has reportedly been sold to larger rival GoPuff amid fierce competition in the UK’s nascent rapid delivery market.
The startup is set to announce the sale tomorrow, just five months after it launched, Sky News reported.
While details of the deal will not be disclosed, the takeover will reportedly value Dija at significantly less than the $100m valuation it secured when it raised funds earlier this year.
Dija, which was founded by former Deliveroo executives, launched in March this year and promises to deliver groceries within 10 minutes.
It began with an initial four warehouse hubs operating in South Kensington, Fulham, Hackney and Islington and plans to open a further 20 hubs in the capital.
Earlier this year the company acquired Cambridge startup Genie to help expand its business across the UK.
It is the latest player to join the ever-expanding food delivery space, alongside rivals such as Getir, Gorillas and Weezy.