Skip to content
Monday 24 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,829.23
+0.12%
DAX
26,146.87
+0.04%
CAC 40
8,481.57
-0.03%
STOXX 50
6,462.08
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 27 July 2021 12:36 pm

London home sellers now get 91 per cent of asking price, but Westminster buyers achieve largest discount

By: Victoria Armstrong

Add as a preferred source on Google
Grainger is one of the largest landlords in the UK
Grainger is one of the largest landlords in the UK

Home sellers in London are now achieving 91 per cent of their initial asking price, an increase of six per cent on the first three months of this year, data from sales agent Benham and Reeves has found.

As a result of the Covid-19 pandemic, some in the market panic-bought to secure properties over the last 18 months, which resulted in many property sellers to receive more than expected.

In some London boroughs sellers are seeing buyers pay over the asking price, due to the increased demand in people wanting certain types of property.

Barking and Dagenham home sellers saw 112 per cent of the asking price, while Barnet and Bexley owners achieved 101 per cent and Brent and Bromley receiving exactly what the home was marketed for, on average.

However, Westminster had the lowest levels of asking prices achieved at 84 per cent, followed closely by Wandsworth and Waltham Forest who saw homes sell for 90 per cent of what owners first wanted.

Despite the rise in asking prices, London had the lowest annual house price growth rate lying at 5.2 per cent due to properties costing £497,948 on average. The sort after city remains the most expensive area to purchase a home.

Marc von Grundherr, director of Benham and Reeves, said: “The London market has been moving at the same rate of knots as the rest of the UK where annual appreciation is concerned. However, a 5.2% jump is far more significant in cash terms when compared to many other areas of the UK market and so sellers certainly won’t feel too hard done by.”

Since lockdown restrictions lifted, von Grundherr suggested London’s property market has begun to ‘build momentum’ again.

Boroughs Hammersmith, Greenwich and Bernet, saw a small drop of minus two per cent of asking prices, despite most boroughs seeing an increase.

Read more

House prices suffer biggest August slump in eight years 

Aerial view of colorful residential houses built on a hillside, nestled among green trees, representing housing markets

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property

Related Topics

  • London house prices
  • UK house prices

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Amazon says it buys books in bulk to ‘improve products’

  • HMRC mansion tax inspectors to target homes for property valuations

  • House prices in wealthy London boroughs fall by up to £300,000

More from Morning Wire

  • House prices suffer biggest August slump in eight years 

    Property
    Aerial view of colorful residential houses built on a hillside, nestled among green trees, representing housing markets
  • House prices in wealthy London boroughs fall by up to £300,000

    Property
    Waverton Investment Management and London & Capital combined into W1M.
  • Vistry shares slide after Allianz ‘cuts insurance cover’

    Property
    Vistry said the outcome of the government's spending review and a "recovery in consumer confidence" would prove pivotal.
  • UK economy to ‘reverse gains’ as construction drags growth

    Economics
    Retail sales slowed in September
  • Retailers hit back at Healey’s ‘profiteering’ threat

    Retail
    Chancellor John Healey smiling, wearing a navy suit, white shirt, and red tie.
  • Luxury London property developer collapses as housing market slows

    Property
    Person walks past a real estate agents window displaying properties for sale and to let.
  • Housebuilder Bellway calls for ‘immediate’ cut to stamp duty

    Property
    Barratt Redrow said it remained "confident" in its medium-term target of 22,000 homes a year.
  • Manchester billionaire tables £583m offer for property developer Harworth

    Property
    Harworth Group building exterior with a brick facade and prominent entrance under a blue sky
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook