Skip to content
Monday 10 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,848.65
-0.48%
DAX
26,323.11
+0.01%
CAC 40
8,710.08
-0.06%
STOXX 50
6,534.36
+0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 06 May 2025 12:31 pm

London prime property sales resilient despite economic headwinds

By: Amber Murray

Retail Reporter

Add as a preferred source on Google
Capital gains tax is not currently charged on primary residences. (Credit Beauchamp Estates)
London's luxury property market has slumped this decade

London’s prime property market has remained stable year on year despite significant headwinds, according to a major real estate firm.

There were 93 sales above £5m in the first three months of the year, on par with the 92 in 2024, Savills found.

Overall values also held up, with total values for houses between £10m and £15m at £0.19bn, 64 per cent above the first quarter 2024 and 33 per cent above the first quarter of 2023.

“There remain plenty of reasons for the global ultra-high-net-worth community to hold a property in London… [it] remains a safe haven,” Nick Maud, director of research at Savills, said.

However, Maud added that the marker may face turbulence in the coming months, with buying power limited by “volatility in the global stock market”.

“Agents on the ground are reporting much tougher market conditions for new vendors,” he said.

London property sales above £5m
Source: Savills research

Despite the better-than-expected sales figures, there are still signs that the government’s non-dom policy and VAT changes have affected the market.

Savills found that growth has been driven by demand for ‘lock up and leave’ pied-a-terres, with domestic buyers rather than international buyers hoovering up properties.

Read more

Top-end priced UK properties may take four times longer to leave market

Rightmove is the fourth busiest UK-based platform

“We’re experiencing a return of the domestic pied-a-terre buyer who was notably absent during the pandemic and for the period following,“ Alex Christian, co-head of Savills Private Office, said.

“Buyers are largely focused on securing long-term family homes,” he added.

The idea of international buyers acquiring properties for investment purposes seems to have been dented by an array of government policies designed to extract more tax income from those with the ‘broadest shoulders’.

International buyers have instead turned to renting luxury serviced apartment buildings providing 5-star hotel style amenities.

Data from Lonres shows that the average rent agreed on flats in prime central London surged by 7.9 per cent in the first three months of 2025 compared to the last quarter of 2024.

Average rental values of prime central London flats are now 11.3 per cent higher than they were a year ago.

Read more

Foxtons hits out at Renters’ Rights Act as profit halves

Foxtons is London's largest lettings agency brand

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property

People & Organisations

  • housing market
  • London economy
  • london mansions
  • prime housing market
  • Prime Property
  • UK economy

Trending Articles

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Thames Water faces fresh threat to survival after pensions regulation breach

  • Hargreaves Lansdown orders staff back to office

  • FTSE 100 Live: Intel, Arm shares slide; Oil climbs higher

  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

More from Morning Wire

  • Top-end priced UK properties may take four times longer to leave market

    Property
    Rightmove is the fourth busiest UK-based platform
  • Foxtons hits out at Renters’ Rights Act as profit halves

    Property
    Foxtons is London's largest lettings agency brand
  • Big Yellow slashes staff and turns to automation after Reeves’ business rates blow

    Markets
    Bright yellow object against a contrasting background, highlighting its significance in a general news context.
  • Construction sector cuts jobs again as house building slumps

    Industrials
    Rachel Reeves at construction site, inspecting housebuilding progress, highlighting Labours commitment to housing developm...
  • Student housing giant Unite faces £400m loss amid property value slump

    Property
    Unite Students building with brick facade and blue windows, city skyline in background under blue sky
  • Richard Desmond puts £1bn Westferry development up for sale

    Property
    Richard Desmond's legal battle against Gambling Commission opened at High Court. Photo by Peter Macdiarmid/Getty Images
  • House prices rise as mortgage rates ease from Iran war highs

    Property
    Starmer plans to build up to 12 new towns.
  • London house prices fall again as property slowdown drags on

    Property
    Two people looking at real estate listings in an estate agents window, showcasing properties for sale.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook