London snubbed as Formula 1 announces return of F1 Live show at new venue
Formula 1 will repeat the F1 Live event that debuted in London last year with an expanded format and a new host city: Milan.
F1 Live Milan will comprise a three-day fan festival and F1 The Show, a one-off stage event featuring all 11 teams as well as live music and entertainment.
It will take place on 18-20 February, ahead of the start of the 2027 season.
“We are always thinking big and pushing boundaries, and F1 Live Milan is going to be an incredible experience created with our fans at its heart,” said F1 president Stefano Domenicali.
“We want them to feel that they are not simply watching the sport, but they are truly immersed in it. It is an important part of our ongoing ambition to bring Formula 1 closer to fans than ever before, giving them the chance to see their heroes up close and experience the energy, innovation, and emotion that make Formula 1 so unique.
“As F1 continues to reach new audiences around the world, racing will always be our soul – but we also want to create unforgettable experiences that bring the excitement of Formula 1 to life on an even bigger scale and continue to explore what is possible.”
It comes as this week’s racing takes place at Monza, the historic track near Milan in northern Italy.
F1 Live Milan to build on London success
The first staging of F1 Live, at the O2 in London in early 2025, marked the competition’s 75th anniversary and proved a sell-out success.
Like that event, the Milan show is also set to feature appearances from all 22 drivers and 11 team principals. More details will be announced and tickets put on sale later this year, F1 said.
“Building on the extraordinary success of F1 75 in London, F1 Live Milan will transform the city into a Formula 1 festival for three unforgettable days, bringing people together from across the globe to celebrate everything they love about our sport,” Domenicali added.
“I know my fellow Italians will offer a fantastic welcome to fans travelling to F1 Live Milan and I cannot wait to see the city come to life with Formula 1 energy, creating memories that will last a lifetime.”