Skip to content
Monday 24 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,854.32
+0.35%
DAX
26,106.60
-0.11%
CAC 40
8,453.01
-0.37%
STOXX 50
6,447.98
-0.22%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 17 December 2009 8:08 pm  |  Updated:  Saturday 01 June 2019 4:44 pm

MEN: IT’S TIME TO SAY YES TO THOSE MOOBS

By: KCS-content

Add as a preferred source on Google

Jeremy Hazlehurst
Style Counsel

FOR men, there are sure-fire signs that you are getting older. You start getting an urge to ruffle the hair of young boys. Everybody in the England football team is younger than you. And then there is the inevitability of getting fatter. In their 20s, many men can’t put on weight even if they try. Their metabolisms burn their way through pies, Mars bars and beer without breaking sweat. But then you hit 30 and, overnight, even whippety chaps find their trousers becoming mysteriously tight and the tummy starts to swell. And then there is the ultimate indignity: moobs, or “man boobs”.

Anxiety about moobs is now widespread. Women’s magazines rejoice in printing pictures of mooby men. It is hardly surprising that men are getting paranoid about them, and indeed supermarket Asda’s £1 moob vest has become its fastest ever selling item of clothing.

But should you really resort to a moob vest, or a “moob tube” as it is being called? On one hand, this is no different from women wearing support tights, corsets, or even make-up. They’ve been doing it for centuries. But then again, men have been pomading and perfuming themselves, curling their moustaches and primping their beards for just as long. Cavemen undoubtedly combed mammoth grease into their locks in order to look more attractive to their stone-age mates. Vanity is nothing new.

But do moobs call for action? Perhaps surprisingly, a quick survey of our office suggests that moobs are not necessarily unattractive. Being so vain that you want to conceal your true heft is more of a turn-off than the flab itself. In fact, some claim that they like to snuggle up to a nice hairy moob. The general consensus was that if a man wants to lose his moobs, then he should head to the gym, and not Asda. Even better, some say that worrying about your moobs is worse than possessing them. Confidence in how you look trumps lumps and bumps. Men: it’s time to embrace your moobs.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Categories

  • Life&Style

Related Topics

  • NULL

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • As it happened: Stocks rally; US to unveil ‘economic D-Day’ Iran sanctions

  • Amazon says it buys books in bulk to ‘improve products’

  • HMRC mansion tax inspectors to target homes for property valuations

More from Morning Wire

  • The Debate: should we release female prisoners to make space for men?

    Opinion
    Brick prison wall with barred windows, razor wire, and a security camera.
  • How padel courts became a must-have for upscale hotels and members’ clubs

    Sport Business
    Outdoor padel tennis court with green turf, high fences, and a net, against a backdrop of trees and buildings.
  • John Lewis boss quits after warnings of ‘really tough’ trading

    Retail
    Two men, one in an olive green coat, the other in a blue blazer, both smiling.
  • Boomtown 2026 review: Surely the best party in the world

    Life&Style
    Large crowd at Boomtown festival main stage with vibrant smoke and confetti, during a sunny day.
  • City institution Simpson’s Tavern reborn as British restaurant

    Life&Style
    Three men enjoying wine and food, laughing in a cozy booth at Simpsons Tavern Cloth, Cornhill
  • India’s £300m Commonwealth Games dress rehearsal for 2036 Olympics

    Sport Business
    Indian athlete in blue tracksuit receives a white scroll from a woman in a green traditional dress, flanked by two men in ...
  • Inside Paul Pogba’s Saudi camel racing club Al Haboob

    Sport Business
    Two racing camels with robotic jockeys and numbers on their sides run on a dirt track.
  • Big bank bosses on alert as tax noise gets louder under Burnham

    Banking
    Two men, one in a white shirt and red tie, the other in a navy jacket, conversing outdoors.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook