Skip to content
Monday 10 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,858.56
-0.39%
DAX
26,344.99
+0.10%
CAC 40
8,713.67
-0.01%
STOXX 50
6,534.43
+0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Monday 08 July 2024 1:57 pm  |  Updated:  Monday 08 July 2024 1:58 pm

Mike Ashley’s Frasers Group lowers stake in AO World

By: Jon Robinson

Add as a preferred source on Google
AO World is headquartered in Greater Manchester.
AO World is headquartered in Greater Manchester.

Mike Ashley’s retail empire Frasers Group has lowered its stake in white goods giant AO World.

The owner of brands including House of Fraser and Sports Direct has reduced its holdings in the Bolton-headquartered company from 24.7 per cent to 23.8 per cent, according to a new filing with the London Stock Exchange.

Frasers Group, which is majority owned by Mike Ashley and also listed on the LSE, first invested in AO when it snapped up a 20 per cent stake in June 2023 in a £75m move.

It later upped its holdings to 23 per cent to make it AO’s largest single shareholder.

Frasers Group still remains AO’s largest single shareholder ahead of the likes of Camelot Capital Partners and founder and chief executive John Roberts.

The move comes after shares in AO surged after the white goods electrical supplier revealed its profit had surged during its latest financial year.

The group posted a pre-tax profit of £36.4m, up from £7.6m, surpassing forecasts.

Read more

Mike Ashley’s Frasers circles Burberry in latest luxury swoop

Burberry store facade with classic plaid pattern, logo, display windows featuring mannequins and handbags

However, AO reported in its annual results to March 31, 2024, that its revenue had fallen from £1.1bn to £1bn.

The group’s stock price rose 4.5 per cent on the morning its results were revealed and is up over 38 per cent in the last year.

In June, AO said it was confident in its ability to reach double digit revenue growth next year, while pushing up profit before tax to between £36m and £41m, despite the ongoing macroeconomic challenges.

Also last month, Frasers Group launched a new share buyback programme of up to £80m.

At the end of May, the group also upped its stake in fashion brand Hugo Boss, bringing its total share in the company to £305m.

Frasers Group said it now controlled 2.47 per cent of the company’s shares, or 16.4 per cent when accounting for shares via the sale of put options.

The group previously cut its large stake in the company at the start of 2023, bringing its total investment in the group from £770m to £580m.

Read more

Mike Ashley’s Frasers muscles in on Harvey Nichols sale

Harvey Nichols storefront featuring elegant window displays and seasonal decorations in a bustling city setting

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

People & Organisations

  • AO World
  • Frasers Group
  • Mike Ashley

Related Topics

  • AO World
  • investment
  • Mike Ashley
  • UK investments

Trending Articles

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Thames Water faces fresh threat to survival after pensions regulation breach

  • Hargreaves Lansdown orders staff back to office

  • FTSE 100 Live: Intel, Arm shares slide; Oil climbs higher

  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

More from Morning Wire

  • Mike Ashley’s Frasers circles Burberry in latest luxury swoop

    Retail
    Burberry store facade with classic plaid pattern, logo, display windows featuring mannequins and handbags
  • Mike Ashley’s Frasers muscles in on Harvey Nichols sale

    Retail
    Harvey Nichols storefront featuring elegant window displays and seasonal decorations in a bustling city setting
  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers feels lift from takeover spree

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Next and Frasers go head to head for control of Harvey Nichols

    Retail
    Harvey Nichols luxury department store at night, illuminated by golden lights and festive window displays.
  • Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

    Retail
    Michael Murray addressing the audience at a business conference, wearing a tailored suit and speaking at a podium with a m...
  • Harvey Nichols will collapse without rescue deal, directors warn

    Retail
    Exterior view of the Harvey Nichols luxury department store building facade with prominent black lettering and ornate arch...
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook