Monzo taps into English cricket with The Hundred sponsorship
English cricket chiefs have added Monzo as a partner for The Hundred ahead of the sixth season of the white-ball competition.
Monzo has become the official banking partner of The Hundred and will have in-stadium branding whenever the Decision Review System is implemented.
The digital bank has a growing presence in sport and is the main sponsor of Coventry City, who will return to the Premier League next season for the first time since 2001.
“We’re delighted to welcome Monzo to The Hundred, a competition built to throw cricket’s doors open and make the game feel more accessible, inclusive and relevant to more people,” said the competition’s head of commercial partnerships, Ben Bradley.
“Monzo is a brand that has challenged convention in its own sector, with a strong connection to modern, digitally engaged audiences, so there is a natural alignment with The Hundred.
“We’re excited to work together to bring fresh energy to the matchday experience and help take cricket to new and diverse fans across England and Wales this summer.”
Monzo joins The Hundred ahead of new era
Monzo joins Compare The Market, KP Snacks, Toyota, Sage and Vitality as sponsors of the competition, held this year in July and August.
It comes ahead of a new era for The Hundred, with all eight franchises now under new ownership structures following a centrally-run sale to overseas investors last year.
That has seen some teams rebrand, new sponsors join at franchise level and the first ever player auction for both men and women.
“We’re excited to become the Official Banking Partner of The Hundred for the start of the competition’s new era,” said Monzo’s senior director of brand, content and partnerships, Charlotte Ford.
“Monzo is proud to feature alongside the world’s leading cricketers and to join the competition’s broad and passionate fanbase. We can’t wait to introduce the magic of Monzo to the heart of The Hundred.”