Skip to content
Tuesday 25 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,881.16
+0.25%
DAX
26,272.01
+0.63%
CAC 40
8,446.19
-0.08%
STOXX 50
6,455.81
+0.12%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 07 December 2015 2:17 pm

More proof the Help to Buy Isa is pointless for first-time buyers in London?

By: Emma Haslett

Add as a preferred source on Google

The Help to Buy Isa is the government's latest wizard wheeze to help first-time buyers onto the property ladder: under the scheme, they receive a £50 government "bonus" for every £200 they spend.

But the launch of the scheme, at the beginning of this month, hasn't gone down quite as well as you might expect.

Now a new study has suggested the scheme is all but pointless to Londoners.

The scheme allows savers to put £200 per month away in a Help to Buy Isa – meaning it will take five years to save the £12,000 eligible for the maximum government bonus of £3,000. 

Totallymoney.com has found while the scheme could offer a helping hand to those living in in the Midlands and the North, for those in the South, it's a different story.

"Single buyers using the Help to buy Isa will be unable to purchase anything from Cambrdigeshire to Dorset in five years' time," it suggests.

"The only properties under £450,000 [the maximum value of a home those using the scheme are allowed to buy] are set to be on the outskirts – Redbridge, in Zone four, and others all in Zone five and six.

"Only 10 of London's 32 boroughs will be affordable for single first-time buyers," it added.

They've even put together a natty graphic showing where in the capital Help to Buy-ers will be able to afford. If you've joined the scheme, look away now…

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics
  • News

Categories

  • Business
  • Economics

Trending Articles

  • Andy Burnham hints at tax rises in Autumn Budget

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Budget 2026: Which taxes will Burnham and Healey hike?

  • As it happened: Stocks rally; US to unveil ‘economic D-Day’ Iran sanctions

  • As it happened: FTSE 100 jumps in best streak since May; Vistry, Melrose lead risers

More from Morning Wire

  • Housebuilder shares rally on Iran war peace hopes and help-to-buy revival

    Property
    Construction worker in high-visibility vest on a new house roof with red tiles, surrounded by scaffolding.
  • Ask the expert: Is this a hack for contributing £29,000 to an ISA?

    Personal Finance
    Marianna Hunt discussing financial strategies at a business conference, wearing a professional suit, engaging with the aud...
  • Housebuilder Bellway calls for ‘immediate’ cut to stamp duty

    Property
    Barratt Redrow said it remained "confident" in its medium-term target of 22,000 homes a year.
  • Ask the expert: How do I avoid double tax on my pension?

    Personal Finance
    Marianna Hunt discussing financial strategies at a business conference, wearing a professional suit, engaging with the aud...
  • IHT pension scramble shows ‘no sign of slowing down’, says Royal London boss 

    Investing
    Royal London shared £181mn with its 2.3m customers in April
  • Energy discount scheme for homes near new pylons branded ‘bribe’ by Reform

    Energy
    Pylons standing tall against a clear sky following Engies acquisition of UK Power Networks, symbolizing energy sector growth.
  • Thames Water faces fresh threat to survival after pensions regulation breach

    Water
    Thames Water infrastructure with pipes and maintenance workers, highlighting water management efforts in London
  • IPOs aren’t the new meme stocks

    Opinion
    Elon Musk discussing SpaceX investment as Scottish Mortgages largest holding on a business news platform
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook