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Wednesday 17 October 2018 2:38 pm  |  Updated:  Tuesday 21 May 2019 4:22 pm

Morrisons finance boss rewarded with promotion in wake of turnaround plan

By: Sebastian McCarthy

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The finance chief of Morrisons – who has helped steer the once-embattled supermarket group into steady growth – bolstered his role today after taking on new responsibilities at the retailer.

Trevor Strain is taking on extra duties as commercial director in a promotion that sees him strengthen his position underneath boss David Potts.

Having led Morrisons’ turnaround plan for the last four years, Strain is seen as a key member of the retailer’s inner team.

He is replacing Darren Blackhurst, who is being relocated to a projects role that will involve him reporting directly to Potts.

Read more: Footasylum records £4m loss as difficult retail environment hits profits

Analysts at Jeffries welcomed the news, saying that the decision was “sensible planning by the group and its board under the chairmanship of Andy Higginson”.

Potts said: “Trevor has played…a critical part in the ongoing turnaround of Morrisons and his responsibilities are already significantly wider than those of the traditional CFO, including our property and online operations.”

“Now is the right time for him to take on the important new responsibilities of commercial director, where he has already been increasingly involved.”

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