Skip to content
Saturday 12 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,650.44
+0.39%
DAX
25,568.56
+0.82%
CAC 40
8,179.77
+0.78%
STOXX 50
6,325.13
+0.90%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 05 January 2021 7:30 am

Morrisons posts sales growth but warns of higher Covid-19 costs

By: James Warrington

Add as a preferred source on Google
Shoppers Stock Up For England's Second Lockdown
Morrisons enjoyed a boost to sales over the festive period

Morrisons has reported a rise in sales during the second half of the year, but warned that tougher new Covid-19 lockdown measures would increase its costs.

The supermarket chain posted an 8.1 per cent rise in like-for-like sales excluding fuel in the 22 weeks to the 3 January.

Including fuel, like-for-like sales rose 1.9 per cent as the second national lockdown and tougher tier systems continued to impact travel.

Morrisons said sales ticked up at the start of the lockdown in November, before rising further over Christmas and New Year. Like-for-like sales were up 9.3 per cent over the festive period.

The supermarket said consumer behaviour had shifted in the run-up to Christmas as a result of the pandemic, with shoppers stocking up earlier and spending more on traditional festive food.

Champagne sales fizzed 64 per cent compared to last year, whole salmon leapt 40 per cent and mince pies were up 14 per cent.

But Morrisons warned that Covid-related costs would be higher than previously expected as a result of tougher new lockdown measures.

In addition to the £40m costs announced last month, the company said it would need to spend roughly £10m to cover costs such as additional staff absences.

This will take the total Covid-related costs for the year to £280m.

Nevertheless Morrisons maintained its full-year profit forecast of between £420m and £440m. This is excluding £230m of business rates relief, which the supermarket has said it will return to the government.

“The pandemic has had a severe effect on people and communities around Britain for nine months now but it has been especially hard at Christmas time,” said chief executive David Potts.

“I’m very pleased with the way the Morrisons team has helped our customers across the nation enjoy their Christmas in the best way they could — with safe shopping, great service and outstanding stores even in the most difficult circumstances.”

Read more

Can debt-ridden Morrisons become a Big Four supermarket again?

Green Instacart shopping cart outside a modern Morrisons supermarket entrance with large glass windows

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Related Topics

  • Morrison (Wm) Supermarkets

Trending Articles

  • Serie A won’t catch the Premier League by selling its rights better

  • Last Night, a Star-studded Evening Celebrating Moncler’s Fifth Avenue Flagship Ushered in a New Chapter in the Brand’s Enduring Love Story With New York

  • Crystal Palace agree deal with HSBC that paves way for new training ground

  • Lotus, Porsche and Corvette: the best sports cars to buy in 2026

  • Claridge’s swings to £10m loss as luxury hotel warns on ‘adverse impact’ of tax hikes

More from Morning Wire

  • Can debt-ridden Morrisons become a Big Four supermarket again?

    Retail
    Green Instacart shopping cart outside a modern Morrisons supermarket entrance with large glass windows
  • Morrisons pledges to slash prices as price war intensifies

    Retail
    Shopper holding a basket filled with Morrisons groceries, including tortilla chips, bread, and flour, next to an Unbeatabl...
  • Could a ‘land blocking’ rule change spell danger for Aldi and Lidl?

    Retail
    Lidl supermarket sign with blue, yellow, and red logo against a clear blue sky
  • Gen-Z toymaker Jellycat pursues Home Bargains in latest copyright claim

    Retail
    JellyCat plush toys showcased in a vibrant retail display, highlighting their variety and appeal in the general merchandis...
  • Next dodges ‘hammer blow’ with equal pay court victory

    Retail
    Profit at Next rise 13.8 per cent in the first six months of the year
  • Asda in ‘foothills of recovery’ as grocer returns to growth

    Retail
    External view of a modern Asda supermarket entrance with a prominent green logo and glass pyramid-like structure.
  • Tesco and M&S warn Burnham against Budget tax raid on retailers

    Retail
    Andy Burnham, Mayor of Greater Manchester, in a suit, holding a red folder, walking past railings
  • Retailers urge Healey to unwind national insurance hike to boost jobs

    Retail
    Bald man in white shirt and red tie reading a restaurant menu with a lapel microphone attached
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook