Motty lends his voice to Football Index’s advertising push
Match of the Day’s legendary commentator John Motson is lending his voice to a new trading platform dedicated to football.
Motson, who has commentated on some of the Premier League and FA Cup’s biggest matches since the late 1960s, will be the face and voice of fresh fintech venture Football Index’s TV and radio adverts.
The platform allows football fans to buy and sell shares in the world’s top footballers, with Eden Hazard, Cristiano Ronaldo and World Cup wunderkind Kylian Mbappe all on the platform.
Explaining his involvement, Motson said of the platform: “It focuses on the players rather than fixtures, and these players are the world's best. It seems like a really intelligent way to put your footy knowledge to work.”
The company has more than doubled the number of registered users on the platform compared to the start of last season, with 170,000 people getting ready to bet on the big individual winners and losers of this season.
Gamblers can trade long or short term on players’ prices based on their performances, while Football Index uses Opta Data Performance Rankings to determine the top forward, midfielder, and defender, among other ways of betting.
Chief executive Adam Cole said he’s confident of doubling user growth again this season with Motson on board, adding: "Motty is a football legend and it’s great timing for us to have him join our team and enthusiastically lend his very recognisable voice to both our national TV commercials and radio ads. He will also be talking football at a number of our very lively Trader MeetUps this season.”
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