Skip to content
Friday 7 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 12 February 2026 9:33 am

M&S is now worth more than Snapchat

By: Simon Hunt

City Editor

Add as a preferred source on Google
Marks and Spencer have said it's a new era for the classic British name
M&S shares have shrugged off an expensive cyberattack

Here’s an interesting stock chart comparison that caught my eye this week.

For the first time, the market cap of Snapchat owner Snap is now less than supermarket M&S, in a sharp reversal of the tech firm’s fortunes.

If you’d spent £1,000 on shares in the social media platform five years ago, you’d be left with about £85 today after the stock fell by more than 90 per cent.

Alternatively, if you’d put that cash into shares of the 140-year old British retailer, today you’d have nearly £3,000. 

Buzzy tech stocks, even if they float on a market cap of near $100bn, as Snap did, are not guaranteed success. In Snap’s case, it has wrestled with the twin rivals of Meta’s Instagram and Bytedance’s Tiktok, which have adopted a similar vertical video format to Snapchat and poached millions of its users in the process.

M&S, by contrast, has built up solid fundamentals in a fiercely competitive supermarket industry, with the stock shrugging off a painful cyberattack to recover to its highest point in around a decade. The shares are already up by around a fifth since the start of the year.

Weighing up M&S with Snap is a very apples-and-pears comparison, granted. But I could have picked a range of alternatives. Another tech firm now worth less than M&S is Klarna, which has already seen a more than halving of its share price since its September float.

And as we’ve seen this week, many software-based businesses are under pressure from the threat of AI, with the likes of RELX, Money Supermarket and Sage all tumbling since the start of the year.

Sometimes, good old fashioned bricks and mortar businesses do stand the test of time.

Read more

FCA charges City lawyer with insider dealing over maternity brand acquisition

The FCA said in June any scheme must keep the market afloat in order to curb rising costs for consumers.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Markets

People & Organisations

  • ftse 100
  • Klarna
  • London Stock Exchange
  • Marks & Spencer
  • Retail
  • Snap
  • Snapchat
  • social media

Trending Articles

  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

  • Rupert Lowe axes pensions triple lock and pledges tax cuts in economic plan

  • Liverpool owners tipped to sell – but not to Amazon boss Bezos – by former CEO

  • WPP slashes jobs as revenue continues to fall

  • As it happened: Stocks rise as oil fluctuates after Red Sea attack; US-Iran deal ‘being circulated’

More from Morning Wire

  • FCA charges City lawyer with insider dealing over maternity brand acquisition

    Legal
    The FCA said in June any scheme must keep the market afloat in order to curb rising costs for consumers.
  • M&S to face shareholder grilling over cyber attack recovery

    Retail
    Marks and Spencer was one of three UK retailers to be targeted
  • Invested as One: Northern Trust Grants Employees Company Stock

    Business Wire
  • Finsbury lines up Games Workshop splurge using merger windfall

    Investing
    Games Workshop worked its way into the FTSE 100 last year.
  • McLaren 788HS debuts at Goodwood: It’s extreme

    Life&Style
    McLaren supercar on display, showcasing sleek design and advanced engineering against a backdrop of a bustling automotive ...
  • AngloGold Ashanti Q2 30 June 2026 Earnings Release and Dividend Declaration

    Business Wire
  • Next hikes targets as heatwave boosts sales

    Retail
    Profit at Next rise 13.8 per cent in the first six months of the year
  • Investors in Farage-backed Bitcoin venture get burnt after stock slides 

    Crypto
    Nigel Farage
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook