Musk: Media publishers can start charging for one-off articles shared on Twitter
Twitter will roll out a new feature allowing media publishers to charge users on a per-article basis, the company’s chief executive Elon Musk said on Saturday.
Musk said this would allow users who did not want to sign up for monthly subscriptions to pay a higher per article price to read one article.
In a tweet, Musk branded the move a “major win-win for both media orgs & the public” and said it would be rolled out next month.
The feature signals Musk’s latest attempt to restructure the platform, monetise content and bring in revenue after it suffered a deluge of advertisers since Musk took the helm in October.
Twitter previously announced a subscription feature, where users can earn money from revenue paid to Twitter by other users to subscribe to their content.
Musk tweeted on Friday that Twitter would take a 10 per cent cut of subscriptions after one year.
He has also introduced a paid verification service, Twitter Blue, where users pay a $8 (£6.39) per month for a premium subscription.