Skip to content
Saturday 8 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 17 April 2025 5:35 am  |  Updated:  Wednesday 16 April 2025 3:43 pm

National Insurance exemptions could help get Britain working again

By: Georgiana Bristol

Add as a preferred source on Google
Rachel Reeves is looking for growth
GDP growth is expected to have held broadly steady in April (Image: PA)

If the Chancellor wishes to get Brits back to work, she should offer National Insurance cuts for those hiring the long unemployed, writes Georgiana Bristol

People want to work. In the heat of the debate around the grievous state of worklessness in the UK, this simple fact often gets lost. To reconcile this issue, I’d like to recommend that National Insurance (NI) hikes are reduced for businesses who take people on who have been out of work for more than a year.

If reading the news was to be believed, either we’ve lost a generation to grifters glued to their phones, or we are an unkind nation not supporting our most vulnerable, unable to work.
In my role as CEO of the Jobs Foundation, I know, having visited many businesses across the country who run great training schemes to support people caught in worklessness and poverty into work, that the experience on the ground is very different to the noise around this important issue.

The job market is in decline

At a recent Graduation Day for the Marks & Start Programme, run by M&S and The Kings Trust for nearly 20 years, I watched over 30 young adults go up and accept an award for a four-week training programme, giving them the confidence and skills to take a permanent position. It was stirring stuff and without wanting to sound mawkish, watching someone have that first sensation that they could do something, be something, switches something on inside of you too. For many, it’s a helping hand to get on that first rung of the ladder which can make all the difference.

Of course, the first rung (or indeed rungs above) are generated by business and job creators. And if you are keen to employ people from the margins of the labour market, that often comes with additional costs. There can be higher turnover, longer onboarding and the need for more support and supervision. All of which makes the decision to hire from these groups more admirable – and more expensive.

Earlier this month, we saw the painful introduction of increased employer NICs thresholds, adding a huge cost to businesses, and we’re already seeing the impact, with figures showing that nearly 80,000 jobs were lost last month. Without businesses hiring, the rest is just policy in theory, and if we make it too expensive to hire, the hiring will simply stop – hurting the most vulnerable the most.

National Insurance exemptions would incentivise hiring

Having spoken to many businesses across the country, can I suggest a solution, or at least part of a solution to reconcile this issue? What about the government creating a new nil-rate on Employer NICs for businesses when hiring someone from long-term unemployment or economic inactivity. This could slash the cost of hiring by over ten per cent. That is not a marginal tweak, it is a game-changing incentive.

At the Jobs Foundation, our estimates suggest that such a reduction could increase demand from businesses for workers among these groups by five per cent, potentially creating over 100,000 new job vacancies to get people from these disadvantaged groups back into work. That’s not just good for the individuals involved, it is a major boost to our economy and a step towards easing the pressure on the welfare state.

Most importantly of course, it recognises that the solution to ending the worklessness crisis relies on businesses – so let’s offer some motivation to them. Our studies suggest that the policy would be cost neutral, with dividends in lower benefit bills and higher income tax and VAT receipts making up for the initial tax break.

It is time for the Treasury to recognise this. A targeted Employer NICs cut would reward businesses for doing the right thing, help the government achieve its economic goals and, most importantly, gives more people the benefits of a job.

Georgiana Bristol is chief executive at The Jobs Foundation

Read more

We’re being taxed out of existence, companies warn

Rachel Reeves speaking at an IOD event.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion
  • Business

People & Organisations

  • Economic inactivity
  • Employer NIC
  • NICs
  • The Jobs Foundation
  • UK jobs
  • UK workforce

Trending Articles

  • WPP slashes jobs as revenue continues to fall

  • Liverpool owners tipped to sell – but not to Amazon boss Bezos – by former CEO

  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

  • Starling plans to ‘come out swinging’ in diversification bid

  • As it happened: Stocks rise despite new tensions in Strait of Hormuz; Oil price climbs

More from Morning Wire

  • We’re being taxed out of existence, companies warn

    Economics
    Rachel Reeves speaking at an IOD event.
  • UK founders cast doubt on Burnham’s pro-business push

    Entrepreneurship
    Andy Burnham, Mayor of Greater Manchester, in a professional setting.
  • Financial services activity ‘drops rapidly’ as investors alarmed by Burnham

    Economics
    Canada
  • Thin end of the wedge? LLPs brace for major tax overhaul

    Tax
    Canada
  • AM Best Upgrades Fortegra Insurance Subsidiaries to A (Excellent)

    Business Wire
  • ‘Brutal onslaught’: Brewery McMullen’s takes aim at Reeves’ tax hikes after pub sell-off

    Hospitality
    OBE 028 business event showcasing industry leaders discussing emerging trends and strategies
  • Heathrow boss warns Burnham against Budget raid after hub’s tax bill doubles

    Aviation
    Heathrow CEO Thomas Woldbye in a suit and tie, speaking at an event, warning against a tax raid.
  • Exclusive: Jobs lost across Labour’s ‘growth potential’ sectors in blow to Burnham

    Politics
    Jonathan Reynolds, Labour MP, in a suit and tie, holding a notebook, looking right, with a building behind him
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook