Skip to content
Saturday 22 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 19 March 2015 3:48 am

Next share price falls after it cautions over year ahead

By: Jessica Morris

Add as a preferred source on Google

The figures

Next said that total sales for the year to the end of January rose seven per cent to £4bn, up from £3.7bn a year earlier. Pre-tax profit jumped 12.5 per cent to £782.2m, up from £695.2m a year earlier.

This was at the upper end of expectations set in December which forecast full-year pre-tax profit between £765m and £785m.

While the high street retailer added 20 new stores, it also closed 22, leaving it with a total of 539 stores in January 2015.

Shares in the company fell as much as seven per cent to 71 pence per share in early morning trade today.

Why it's interesting

Investors will be breathing a sigh of relief today, as the retailer had been forced to downgrade its profit forecast last year for the first time since 1998, saying full-year profits would be lower after unseasonably warm weather.

This was an unusual move for the high street giant, which normally gives out cautious guidance, preferring to surprise on the upside (a tactic some of its rivals could probably afford to deploy more often). 

More generally, Next's performance is a good indication of the general health of the high street. It tends to outperform the pack, but still acts as a bellwether for middle England and it suggests consumer sentiment is pretty good. 

Next also gave an update on its expansion into China.

"The only significant new territory launched last year was China. Sales started slowly but are now exceeding our expectations and we believe that China will shortly be one of our top-10 trading territories," it said.

What Next said

The economy is growing, wages are finally rising, and unemployment is falling. But Next's chief executive Simon Wolfson remains cautious.

"The economic outlook for the UK consumer looks benign. Low price inflation, an end to real wage decline, healthy credit markets and strong employment all paint a more positive picture than in recent years," he said.

"Although the consumer economy looks benign, we remain very cautious in our sales budgets. While we are happy with most of our current product ranges, we recognise that some collections are not as strong as they were at this point last year."

"In addition, during the spring and summer seasons, we face very tough comparative numbers from last year, when sales were assisted by unusually warm weather. There is a potential upside in the second half as the comparative performance last year weakens, particularly in the third quarter."

In short 

Last year may well have been a blip, and it looks like things are back on track. But the real challenge will be in the medium term, as the absence of Next's long-standing product director Christos Angelides – who left last autumn for Abercrombie & Fitch – could well be felt. 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics

Categories

  • Markets

Related Topics

  • Next Plc

Trending Articles

  • House prices in wealthy London boroughs fall by up to £300,000

  • As it happened: FTSE 100 rallies after JD Sports drags on blue chips; oil jumps again

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • Ratcliffe’s Ineos saves Runcorn plant

  • Amazon says it buys books in bulk to ‘improve products’

More from Morning Wire

  • JD Sports shares crater after ‘King of Trainers’ warns on profit

    Retail
    Brightly lit JD Sports store entrance at Meadowhall, showcasing footwear and apparel displays
  • JD assembles Ikea chair after rocky period for retailer

    Retail
    Peter Agnefjäll, former IKEA CEO, in a suit, headshot
  • HSBC kicks off $1bn share buyback after profit smashes forecast

    Banking
    HSBC's stock has taken a hit due to the huge tariffs slapped on Asian countries.
  • Next hikes targets as heatwave boosts sales

    Retail
    Profit at Next rise 13.8 per cent in the first six months of the year
  • Fishing retailer catches sales boost to defy summer drought

    Retail
    Four people fishing from a blue boat under a brick bridge on a river.
  • FTSE 100 Beazley profit plunges as war roils insurance market

    Insurance
    Beazley 2026 business forecast graph with financial data and growth trends displayed for February 24 analysis
  • Poundland owner eyes sale one year after takeover

    Retail
    Exterior view of a Poundland store entrance with its teal blue signage and glass doors
  • L&G cheers push into private credit as profit jumps

    Markets
    Legal & General is reported to be eying Natwest's pension provider.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook