Skip to content
Saturday 8 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Wednesday 21 July 2021 3:11 pm  |  Updated:  Wednesday 21 July 2021 3:14 pm

Next ups full-year forecasts as heatwave spurs Brits to summer shop

By: Millie Turner

Add as a preferred source on Google
What's Next: Retailer seeking appeal but does it stand a chance?
What's Next: Retailer seeking appeal but does it stand a chance?

British retailer Next is upping its full-year financial forecasts as consumers have flocked to stores in recent weeks to get their hands on clothing fit for the UK’s heatwave.

The rosy outlook stoked confidence in investors as its shares rocketed in its early trading and held up highs of 8.2 per cent in the afternoon, lifting its total share price to 8,000.

The company has lifted its profit guidance for the whole year by an additional £30m, to £750m in total.

Full-price sales in the eleven weeks to 17 July grew 18.6 per cent in comparison with sales from two years ago.

“Customers have clearly missed having reasons to shop, so with restrictions easing, plus unseasonably warm weather, means a spark’s been lit under Next’s sales, and it knocked its targets for six in the second quarter,” senior equity analyst at Hargreaves Lansdown, Sophie Lund-Yates, said.

The British high street staple has pinned the positive sales growth on pent-up demand for adult clothing on many customers having made few summer purchases over the pandemic that has kept people indoors.

The company added that travel uncertainty and fewer foreign holidays are likely to have bolstered domestic spending in the UK.

Next also said it expects surplus cash to sit at £240m by the year’s end.

The retailer’s board has decided to declare a special dividend of 110p per share, set to be paid to shareholders on 3 September.

Next added that “It is our intention to return to ordinary dividends in the year to January 2023.”

Due to the pandemic, Next did not pay any dividends to our shareholders last year – but in light of this year’s anticipated cash flow, it has restarted dividend payments.

“Overall, Next has proven to be one of the stronger names in retail. A bricks and mortar retailer that expects surplus cash at the end of the year, and is comfortable enough to pay special dividends is nothing short of a miracle,” Lund-Yates added.

Read more

Heatwave slows retail sales but World Cup boosts online shopping

Scorching sun over urban skyline during intense heatwave, highlighting climate change impact on city infrastructure.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Related Topics

  • Next

Trending Articles

  • WPP slashes jobs as revenue continues to fall

  • Liverpool owners tipped to sell – but not to Amazon boss Bezos – by former CEO

  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

  • Starling plans to ‘come out swinging’ in diversification bid

  • As it happened: Stocks rise despite new tensions in Strait of Hormuz; Oil price climbs

More from Morning Wire

  • Heatwave slows retail sales but World Cup boosts online shopping

    Retail
    Scorching sun over urban skyline during intense heatwave, highlighting climate change impact on city infrastructure.
  • Next hikes targets as heatwave boosts sales

    Retail
    Profit at Next rise 13.8 per cent in the first six months of the year
  • Brits dodge the high street as heatwave boosts online shopping

    Retail
    Shoppers carrying various retail bags, including New Look and M&S Food, on a paved street, indicating retail sales activity.
  • Energy operator ‘flying blind’ as net zero push threatens hiked bills and blackouts

    Energy
    Energy prices are high due to a range of factors including volatile gas prices and high net zero levies.
  • Grid operator issues fresh heatwave warning over power supplies

    Energy
    Air conditioning vents in a grid pattern, illustrating cooling solutions during a heatwave
  • Greggs eyes 3,500 sites – but its plans could prove to be flaky

    Retail
    White Greggs delivery truck with Nations Favourite Sausage Roll graphic, parked outside a modern building.
  • Lloyd’s of London allows staff to work from home as heatwave hits the capital

    Business
    Lloyds of London building exterior showcasing iconic architecture in the financial district, highlighting business heritage
  • No air conditioning on the Tube? Blame Sadiq Khan

    Opinion
    Crowded London Underground platform during summer heat wave, passengers fanning themselves to stay cool
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook