Outernet teams up with Technicolor to create new London media landmark
Entertainment venue firm Outernet Global has teamed up with French giant Technicolor to create a new immersive advertising and live entertainment space in London.
The firms have agreed a partnership as part of a multi-billion-pound project to create a new media hub offering a unique broadcasting environment in the West End.
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The project, first unveiled earlier this year, includes a new 2,000 capacity live music venue, located on the corner of Oxford Street and Tottenham Court Road.
Outernet London will also include a live broadcasting area comprising 23,000 square feet of 8k-enabled screens.
Outernet said it will work with Technicolour to create a series of AR, VR and AI advertising campaigns, providing brands with a canvas in one of the highest footfall areas of London.
“We’re building the largest capacity entertainment venue in London since the 1940s, with the highest resolution screens anywhere in the world,” said Philip O’Ferrall, Outernet president and chief executive.
“Our location at the very heart of this global capital is the perfect stage to launch this revolutionary new platform while acting as a catalyst for the next wave of reinvestment in this iconic part of London.”
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The vast screens on the new Outernet venue will constantly be switched on, and will provide news, entertainment and advertising to a predicted 400,000 visitors per day.
The new city centre hub is due to open in summer 2020, while plans to open similar sites in cities including New York, Los Angeles, Berlin and Dubai are currently underway.