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Pastry prices: Watchdog warns Cérélia‘s purchase of Jus-Rol could leave UK shoppers at risk
Puff pastry giant Cérélia‘s purchase of Jus-Rol could leave UK shoppers at risk of forking out higher prices, the competition watchdog has provisionally found.
After an initial investigation, the Competitions and Markets Authority (CMA) found that a merger of the two retailers raises concerns about the impact on prices and product quality.
Ready-to-bake items supplied by Cérélia and Jus-Rol account for nearly two-thirds of all such products sold in the UK, the regulator said.
According to the CMA probe, Jus-Rol products compete with retailers’ own-brand products supplied by Cérélia, tussling for the same space on shelves at many grocers.