Sky and ITV mount defence of £1.6bn merger as regulators probe deal Media Sky and ITV will argue their proposed £1.6bn merger controls only around a fifth of Britain’s advertising market as they seek to convince competition regulators to approve one of the biggest media deals in decades, Morning Wire understands. The Competition and Markets Authority (CMA) on Wednesday invited comments on Sky’s planned acquisition of ITV’s Media [...]
Martin Sorrell calls WPP ‘catatonic’ as Goldman slaps sell rating on its own client Media Sir Martin Sorrell spent 33 years turning WPP from a small Kent-based wire and plastics manufacturer into the world’s largest ad company. He left in 2018 following a dispute over personal conduct that he has consistently denied, and has been a vocal critic of his successors ever since. “I think they are further gone than [...]
S4 Capital cuts jobs as Sorrell predicts ‘fewer people’ in advertising Media S4 Capital has cut a further 150 jobs this year, amid warnings from Sir Martin Sorrell that AI will leave the advertising industry employing “fewer people” in the years ahead. The London-listed marketing group said its workforce has fallen to around 6,200, down from roughly 7,000 a year ago, as clients continue to rein in [...]
ITV banks on World Cup boost as Sky talks rumble on May 14, 2026 ITV is eyeing a rebound in ad revenue in the second quarter as the broadcaster bets on the World Cup to power a summer recovery. The broadcaster and producer behind Love Island and Rivals posted flat revenue for the first quarter, with growth in ITV Studios and streaming platform ITVX offsetting weaker ad sales. Total [...]
S4 Capital sales fall as tech clients divert cash to AI build-out March 24, 2026 Sir Martin Sorrell’s S4 Capital has been hit with sliding sales as its biggest clients spend less on advertising and more on building AI. The digital advertising group behind Monks reported revenue of £754.8m for 2025, down 11 per cent from £848.2m a year earlier. Net revenue fell 10.8 per cent to £673m, reflecting weaker [...]
Amazon and Alphabet’s AI spending faces billion-dollar litmus test February 2, 2026 Investors will get a clearer read this week on whether Big Tech’s vast AI spending is turning into real returns, as Alphabet and Amazon report earnings amid heightened market sensitivity to cloud growth, margins and costs. Both tech giants sit at the centre of the AI boom, but recent volatility in US tech stocks has [...]
Big Tech cashes in on £1 trillion ad market boom December 11, 2025 The global ad market is booming, with spend forecast to reach $1.19 (£1.04) trillion in 2025, up 8.9 per cent from last year, according to WARC’s recent report. Growth is projected to accelerate to $1.30 trillion in 2026 and $1.40 trillion by 2027, a doubling in size since the pandemic. But while the market is [...]
Channel 4: AI adverts boost offered to small businesses November 17, 2025 Channel 4 has launched a new AI tool to help small businesses create TV ads quickly and cheaply. Following ITV’s lead, the system can turn a company’s website or social media content into a draft ad in minutes. Broadcasters then help polish the ad, make sure it follows advertising rules, and get it ready to [...]
Meta to launch paid ad-free option on Facebook and Instagram in UK September 26, 2025 Meta is preparing to roll out a new subscription service in the UK that will allow users to pay to remove ads from Facebook and Instagram, raising questions about the future of ‘free’ social media. Over the coming weeks, UK users will see notifications explaining the change. Those who want to avoid ads can subscribe [...]