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ad spend

  • Tiktok falls under ban just as brands ramp up ad spend

    Tech

    Tiktok’s UK ad business has been growing 40 per cent year on year, with brands increasing spending ahead of what the firm expected to be its biggest trading period on record. But that momentum now faces a test after Keir Starmer confirmed plans to plan under-16s from accessing the platform. The social media giant, which [...]

    Tiktok appeals to overturn US ban in a broader battle for tech regulation

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