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All England Club

  • Exclusive: Wimbledon chiefs ready to defend brand amid Saudi tennis complex similarities

    Sport Business

    Wimbledon chiefs stand ready to defend its distinctive green and purple branding after plans emerged for a Saudi tennis mega-complex with a similar colourway. Renders for a National Tennis Centre in Saudi Arabia’s Qiddiya giga-project were released in June, showing a central court draped in foliage and 29 other courts decked out in a purple [...]

    A person cleaning the Wimbledon Championships logo, featuring crossed tennis rackets and a ball.
  • Why Raducanu may have harmed Fery’s post-Wimbledon commercial earnings

    Sport Business

    There’s a new wonder at Wimbledon: Arthur Fery. The 23-year-old Paris-born Brit is on a roll at the All England Club and this week became the first Open Era wild card to reach the semi-finals since Goran Ivanisevic in 2001. And we all know what happened that year. You’d be forgiven if, before this tournament, [...]

    Breaking news event with large crowd gathered at outdoor venue, people holding banners, and speaker addressing audience
  • Frying squad: England’s World Cup bid fuelled by cooking oil and leftover food

    Sport Business

    England’s World Cup campaign in the USA, Mexico and Canada is being powered by used cooking oil, leftover food and algae. The decision to maintain a World Cup training base in Kansas City has meant England are racking up the air miles for matches. A 2,800-mile round trip to Mexico City for Sunday night’s last-16 [...]

    Getty Images logo on a digital display, representing the brands impact in digital media and stock photography industry.
  • All England Club slap down wealthy Indian Jindal over Wimbledon empty seat post

    July 6, 2026

    The All England Club has slapped down a member of the billionaire Jindal family after the Indian bemoaned empty seats at Wimbledon. Parth Jindal, whose investments includes Indian Premier League cricket team Delhi Capitals, took to social media to berate the empty seats on the showcourts of Wimbledon. “Never seen so many empty seats at [...]

  • Wimbledon stars Sinner and Sabalenka drop threat after progress in prize money talks

    June 29, 2026

    Leading men’s and women’s tennis players have dropped their threat of a media protest over pay and conditions at Wimbledon after securing last-minute concessions from SW19 chiefs. Stars including Aryna Sabalenka and Jannik Sinner had warned they would limit media commitments to 15 minutes at this year’s Championships, which begin today in London, in response [...]

  • Good call: How Wimbledon’s comms help it to avoid break points

    June 28, 2026

    Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]

  • Wimbledon to stay on BBC as grand slam bucks paywall trend

    June 25, 2026

    Wimbledon will remain on the BBC until 2033 after the public service broadcaster announced a deal extension with the All England Club. The Wimbledon Championships fortnight, which this year begins next Monday, is, in part, in cahoots with the government’s so-called Crown Jewels list – officially called the Ofcom Code on Sports and Other Listed [...]

  • Wimbledon to serve strawberry flavoured fried chicken

    May 8, 2026

    Strawberries and cream have been synonymous with the Wimbledon tennis Championships ever since the very first tournament in 1877, when the fruit was served to around 200 spectactors. These days some two million strawberries are served across the 14 days of the Championships, equating to almost 40 tonnes of the fruit. The All England Lawn [...]

  • Sports hospitality giant chaired by England cricket chief launches £350m plan

    March 26, 2026

    Sports hospitality giant Levy has launched a new umbrella brand for its portfolio of businesses, Lyvera, as part of ambitious plans to double turnover to £350m by 2028. Lyvera will incorporate Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, Events International, the Venues Collection and recent acquisition the iLuka Collective. Levy, which [...]

  • Tennis stars Sinner, Draper and Sabalenka turn up heat on Grand Slams

    March 25, 2026

    Tennis stars including Jannik Sinner, Britain’s Jack Draper and Aryna Sabalenka have turned up the pressure on Grand Slam chiefs to agree to prize money increases and other reforms. Most of the top 10 from the men’s ATP and women’s WTA rankings are lobbying the Slams to raise the proportion of tournament revenue allocated to [...]

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