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ASA

  • Adidas, Calvin Klein and Uniqlo ads banned for greenwashing

    Retail

    Fashion giants Adidas, Calvin Klein and Uniqlo have been rapped as part of a major probe into corporate greenwashing in adverts. Each of the retailers has had online adverts banned by the Advertising Standards Authority (ASA) for using the term “recycled” in a misleading way.  The bans came as part of a major crackdown by [...]

    Adidas logo displayed prominently on a sleek storefront, representing the brands iconic presence in the sportswear industry.
  • Nike and Superdry adverts banned in ‘greenwashing’ crackdown

    ESG News

    Adverts produced by Nike, Superdry and Lacoste which claimed to promote sustainable clothing have been banned by the advertising watchdog as part of a major crackdown on corporate greenwashing. The Advertising Standards Authority (ASA) upheld complaints against the three fashion giants, assessing that environmental claims made in a series of search engine adverts were exaggerated [...]

    Nike have said they didn't have any input over the banned ad
  • Strongbow and Jägermeister social media ads banned for promoting irresponsible drinking

    hospitality

    Social media posts by Strongbow and Jägermeister have been banned by the UK’s advertising watchdog for suggesting that alcohol takes priority in life and social settings. Two Jägermeister ads on social media and one Instagram skit promoting a can of strawberry Strongbow – which is owned by Heineken – have been banned by the Advertising [...]

    A number of social media adverts for Strongbow and Jägermeister have been banned by the ASA.
  • Octopus heat pump ad claim row boils over

    July 30, 2025

    A war of words has erupted between energy providers after an Octopus Energy advert was banned for claiming that households could have a heat pump installed for as little as £500. The Advertising Standards Authority (ASA) upheld a complaint against the Greg Jackson-run energy giant, ruling that not enough customers were eligible for the £500 [...]

  • ‘Irresponsible’ M&S ad gets banned for promoting ‘unhealthily thin’ models

    July 23, 2025

    The UK’s advertising watchdog has upheld a complaint that Marks and Spencers used an “unhealthily thin” model to advertise clothes on its app. In its ruling on the M&S ad, the Advertising Standard Authority (ASA) said the model “appeared unhealthily thin” and concluded that the ad was “irresponsible.” “The pose of the model and the [...]

  • Zoe advert featuring Steven Bartlett banned for being ‘misleading’

    May 21, 2025

    An advert featuring Dragons’ Den star Steven Bartlett for nutrition brand Zoe has been banned after being ruled to be misleading. The Advertising Standards Authority (ASA) has found against the Facebook advert for Zoe’s Daily30+ supplement which the brand claimed contained “just real food” and “no ultra-processed” ingredients. The watchdog said the advert, which included [...]

  • Three’s ‘best value’ ads probe cleared after Vodafone complaint

    April 2, 2025

    The Advertising Standards Authority (ASA) has ruled in favour of Three UK, rejecting Vodafone’s challenge that the mobile operator’s ads for its iPhone 16 Pro deal were misleading. Vodafone had argued that the telecom rival’s claim of offering ‘The UK’s best value unlimited iPhone deal’ could mislead consumers into thinking it was based on more [...]

  • Watchdog brands Next ad ‘irresponsible’ on body image concerns

    February 12, 2025

    The UK’s advertising watchdog has upheld a complaint that Next used an “unhealthily thin” model to advertise a pair of leggings online. The ruling comes just weeks after the All-Party Parliamentary Group on Eating Disorders published a report describing the “alarming” rise in disorders such as anorexia and bulimia over the past decade, adding that [...]

  • Former Wizz Air exec fined for breaching share trading laws

    November 27, 2024

    A former Wizz Air executive has been fined £125,000 by the Financial Conduct Authority (FCA) for trading company shares when City rules barred him from doing so. András Sebők, the budget carrier’s former chief supply officer, fell foul of FCA regulations by illicitly trading London-listed Wizz Air shares during the month-long period leading up to [...]

  • Eurostar’s £39 fare promotion blasted for being misleading – again

    November 6, 2024

    Eurostar has been scolded by the advertising regulator for the second time this year, over how it presented Instagram and Facebook ads for £39 fares.

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