Brands, think you’ve missed out on the London Marathon? Think again April 25, 2026 It’s that time of the year again. Everyone is posting on their social media about long runs and training plans as the London Marathon rolls into town. It’s a once-a-year (or potentially twice) opportunity for brands to get involved in a day that many will remember for a lifetime. Brands often assume that if they’re [...]
London Marathon could have 100,000 runners in 2027 March 25, 2026 Over 100,000 people could take part in the 2027 London Marathon amid reported plans to stage the major running race over two days. The London Marathon, a staple of the sporting calendar in the capital, could be split over two days from 2027 in what the Guardian reports is being dubbed the Double London Marathon. [...]
British summer of sport tipped to spark £400m spending spree March 18, 2026 A blockbuster British summer of sport, including the 2026 World Cup, could see up to £400m flow through the economy, according to new modelling. Deep runs in the tournament for home nations and successful medal hauls for GB’s athletics team at major championships are projected by Novuna to trigger an upturn in consumer confidence of [...]
Exclusive: Frasers Group acquires stake in athletic giant Puma March 5, 2026 Frasers Group has taken a stake in athletic giant Puma, Morning Wire can reveal. Retail giant Frasers has acquired 246,000 shares in the athletic group, according to German filings published on Thursday. Puma’s share price currently stands at €22.50, meaning this 5.77 per cent stake is worth more than €5.5m. Frasers Group, founded by British [...]
UK Athletics pleads guilty to corporate manslaughter over Paralympian death February 20, 2026 UK Athletics has pleaded guilty to corporate manslaughter after the death of a Paralympian in London in 2017. Abdullah Hayayei, of the United Arab Emirates, was killed at Newham Leisure Centre nearly a decade ago after part of the metal throwing cage – common apparatus at many athletics tracks – fell on the 36-year-old. Parts [...]
Alex Yee: Why Britain’s fastest marathon runner is sticking with triathlon February 2, 2026 Alex Yee insists he will keep following his heart and return to his first love, triathlon, despite the financial possibilities opened up by his breakthrough marathon performance last month. The two-time Olympic champion in swim-bike-run clocked 2:06:38 in Valencia in December, the second fastest 26.2-mile time by a Briton, behind only Sir Mo Farah. Yee [...]
Dallas Mavericks owner-backed Orreco acquires Ennis-Hill’s Jennis January 26, 2026 A women’s hormone health platform founded by Dame Jessica Ennis-Hill has been acquired by AI bio-analytics platform Orreco. Jennis, the health and performance platform, was founded by London 2012 gold medal winner Ennis-Hill, joins parent firm Orreco AI and subsidiaries FitrWoman – a platform used by England’s Lionesses – and DDSA Computer Vision – a [...]
Sport business quiz 2025: Test your knowledge with Morning Wire’s topical teasers December 24, 2025 Quiz fans, have you been paying attention to the ever-changing sport business landscape in 2025? We at Morning Wire have been breathlessly documenting it and have devised a test to see how much you remember. If you think you know your Hundred auctions from your Formula 1 minority sales and your record breaking NBA team [...]
Michael Johnson refuses to give up on Grand Slam Track despite bankruptcy December 12, 2025 Michael Johnson insists he won’t give up on Grand Slam Track despite filing for bankruptcy after creditors who are owed millions of dollars rejected an offer of 50 per cent payment. Big-name athletes who took part in the series, such as Britain’s Zharnel Hughes and Matt Hudson-Smith, have been paid only half of their contracted [...]
Mondo Duplantis: Pole vault star driving Bolt-like interest in athletics tickets December 11, 2025 Pole vault superstar Mondo Duplantis is driving levels of demand for track and field tickets not seen since Usain Bolt, says UK Athletics. The national governing body says sales of seats at next summer’s London Athletics Meet increased by more than 1,000 per cent after it was announced last week that Duplantis would be competing. [...]