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Bakery chain

  • Greggs eyes 3,500 sites – but its plans could prove to be flaky

    Retail

    Sausage roll titan Greggs is already a fixture of almost every British high street, but it’s not done yet. Felix Armstrong chews through its latest expansion plans As Brits jet off to Spain for their summer holidays this year, they will be met with a familiar sight as they touch down at Tenerife airport. Beloved [...]

    White Greggs delivery truck with Nations Favourite Sausage Roll graphic, parked outside a modern building.
  • On a roll: Greggs shares soar as it doubles down on aggressive expansion

    Retail

    Shares in Greggs soared on Wednesday as the bakery chain said it plans to reach at least 3,500 stores in the UK after a jump in profit in the first half of the year. The sausage roll purveyor reported a 20 per cent boost in pre-tax profit to £76m in the six months to June, [...]

    Interior of a Greggs bakery with a staff member behind the counter, displays of pastries, drinks, and The Big Deal signage.
  • ‘Ultrasound cakes’ help fuel sales surge at London-listed Cake Box

    Business

    A surge in demand for ‘ultrasound cake’ has helped drive record sales at one of the UK’s biggest bakeries. Cake Box, which operates hundreds of stores across the UK, posted a 9.3 per cent rise in organic turnover to £45.9m for the year to end March as the firm set its sights on opening dozens [...]

    Ultrasound cake from Cake Box bakery, contributing to record sales growth in UK market, displayed on a countertop
  • Chicken roll boosts sales but Greggs warns of food inflation

    May 12, 2026

    Brits’ warm embrace of the new chicken sausage roll has helped boost turnover at Greggs, but the company warned it could be burnt by food inflation if the Iran war persists. Greggs’ share price jumped more than six per cent on Tuesday’s market open, to 1,618p, though the stock remained down three per cent in [...]

  • Greggs ‘working hard’ to stop investors betting against Britain’s most-shorted stock

    March 3, 2026

    Battling to convince investors to stop shorting her bakery chain, Greggs boss Roisin Currie insisted “evolution” away from the steak bake purveyor’s key offering is the path to ever higher growth.  But it is this rampant expansion which has spooked enough investors to bet against Greggs, making it the most shorted company in the UK, [...]

  • Greggs profit flakes as baker faces lukewarm start to year

    March 3, 2026

    Profit at Greggs is flaking away as the chain bakery faces a lukewarm 2026, with sales slowing already this year. The chain’s underlying profit before tax fell nine per cent to £171.9m in the financial year to December 2025, though total sales were up seven per cent, the bakery’s preliminary results show. The baker is [...]

  • Greggs shares tumble as baker gets burnt by flaky economy

    January 8, 2026

    Shares in Greggs took a tumble on Thursday morning after “disappointing” sales growth from a subdued economy left investors with little to cheer for. The chain’s total sales in the golden quarter rose 7.4 per cent as it opened 207 new shops in the last 12 months leading to a net gain of 121 new [...]

  • Gail’s to open 40 bakeries after creating 500 jobs

    December 1, 2025

    Bakery chain Gail’s is to open 40 new sites by the end of February after creating almost 500 jobs during its latest financial year. The London-headquartered business said the new locations will all be open by 28 February, 2026, and it has plans to launch similar numbers “going forward”. The expansion comes after Gail’s opened [...]

  • Greggs: Have we finally reached ‘peak sausage roll’?

    July 2, 2025

    Greggs share price took a battering this morning as investors shied away from the high street bakery after a disappointing sales update. While Greggs blamed the slowdown on hot weather reducing demand for steak bakes and sausage rolls, analysts have pointed to more serious underlying issues. The unexpected announcement was the latest in a string [...]

  • SSP: Upper Crust owner’s shares surge after profit soars

    May 20, 2025

    Owner of Upper Crust bakery chain SSP Group grew across a number of business lines in its half-year report as revenue soared, despite some headwinds in Europe. The FTSE 250 firm recorded £45m in operating profit – up 20 per cent growth from the first six months of 2024. Shares soared nearly four per cent [...]

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