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Brown-Forman

  • Celebrity-backed spirit brands steal the spotlight

    Whisky

    Whisky Business: Morning Wire’s monthly look at the world of whisky. According to research conducted by the Financial Times, five of the biggest listed alcohol producers, Diageo, Pernod Ricard, Campari, Brown Forman and Rémy Cointreau, are sitting on $22bn worth of ageing spirits, the highest level of inventory in more than a decade. This growing pool [...]

    Ian and Paul discussing key strategies in a business meeting, highlighting collaborative planning for future projects.
  • Whisky Business: Scotch Whisky exports take a hit

    Whisky

    Morning Wire’s monthly look at trends in the world of Scotch Whisky. Scotch Whisky is one of the UK’s most successful sectors, but it’s facing increasing headwinds from challenges both at home and overseas. According to the Scotch Whisky Association (SWA), the value of Scotch exports topped £5.6bn in 2023, supporting 66,000 jobs across the [...]

    Workers fill casks that will be stored at the distillery for a minimum of three years before the product can be called Scotch Whisky at the whisky Annandale Distillery, in Annan, in Dumfries and Galloway, in Scotland. (Photo by Andy Buchanan / AFP) (Photo by ANDY BUCHANAN/AFP via Getty Images)

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