Mike Ashley’s Frasers circles Burberry in latest luxury swoop Retail Mike Ashley’s Frasers Group is eyeing up a holding in Burberry as its latest push into luxury fashion. Frasers has revealed that it holds the rights to a 4.2 per cent stake in the British fashion house, which would make Ashley’s group one of its biggest shareholders. The position is held through put options, which [...]
Burberry revival gets a boost from China and US sales Retail Burberry has recorded a lift in sales across all its fashion lines for the first time in three years as a resurgence in the US and China helped ease a slowdown in spending brought on by the Iran war. The London-listed fashion label posted a five per cent rise in overall revenue in the three [...]
Burberry boss faces shareholder revolt over bumper £9.4m pay package Retail Burberry is bracing for a shareholder revolt over a new pay package which could hand the fashion house’s boss nearly £4m in extra bonuses. The British fashion house, known for its iconic trench coat and checked scarves, wants to change its bonus pay structure to allow it to hand chief executive Joshua Schulman a shares [...]
Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns June 13, 2026 An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick. Football ads in 2026 finally remembered a crucial detail: football is supposed to be fun. After years of ultra-serious slow-motion shots of rain hitting crossbars [...]
Burberry delays climate pledge by a decade to 2050 May 29, 2026 Burberry has pushed back its net zero target by a decade, becoming the latest blue-chip business to water down ambitious climate goals set in the wake of the coronavirus pandemic, Morning Wire can reveal. The high-end fashion firm, known for its trench coats and tartan scarves, made the decision to delay its target to become [...]
Year of the fire horse brings glad tidings as Burberry’s bet on China pays off May 15, 2026 FTSE 100 fashion house Burberry had spooked the market with its drastic cost-cutting turnaround, but its full-year results saw the brand canter back to profit. Felix Armstrong looks at the firm’s renewed focus on Chinese consumers British luxury brand Burberry has identified a symbol of “luck and prosperity” according to its latest collection for the [...]
As it happened: Markets on high alert as Streeting calls on Starmer to resign May 14, 2026 Welcome back to the Morning Wire liveblog. The past few days of political drama have to come to a head today and UK assets are bracing for a showdown. All eyes were on the bond market after Wes Streeting resigned as health secretary and called for a leadership contest. Gilt yields see-sawed yesterday as Sir [...]
Burberry swings back to profit after cost-cutting regime May 14, 2026 Burberry has returned to profit as it hails a “meaningful inflection point” in its turnaround, following drastic job cuts and savings drives. The FTSE 100 fashion house took £49m in pre-tax profit in the year to March, marking a recovery from its £66m pre-tax loss in the year prior. The brand has pivoted towards “timeless [...]
Burberry hopes for boost from its bet on British May 13, 2026 Burberry approaches its crucial full-year results amid a drastic turnaround. Felix Armstrong unpacks what analysts and investors will be expecting from the FTSE 100 fashion house Is there anything more British than Olivia Colman serving fish and chips? The minds behind Burberry’s turnaround – and a recent ad campaign starring the actress – will be [...]
Hermès and Gucci shares tank in ‘dismal’ week for luxury brands April 16, 2026 Investors have fled from leading luxury stocks like Hermès and Gucci this week after they revealed tumbling sales as a result of the Iran war. The market was quick to respond to the poor results from several top fashion houses, as doubts swirl around the Middle East’s role as a key market for luxury brands. [...]