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Cameron McEvoy

  • Enhanced Games isn’t sport but a product placement exercise

    Sport Business

    The Killers are an odd choice of band to wrap this weekend’s Enhanced Games. I’ve no idea about lead singer Brandon Flowers’ attitude to the permissibility of performance enhancing drugs in sport, but the name of his beat combo jars with an enterprise testing scientific and medical boundaries. It won’t be spinach that the 50 [...]

    Getty Images logo on a digital screen, symbolizing media and stock photography, in a business and technology context.

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