Williams F1 ‘competing with top 50 teams in sport’, says Kenyon Sport Business Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
Mohammed Ben Sulayem rival Carlos Sainz Sr backs out of FIA race Sport Business President of motorsport’s governing body Mohammed Ben Sulayem is almost certain to remain head of the FIA after potential rival Carlos Sainz Sr chose not to stand against the Emirati. The current president is currently unopposed for the position of president ahead of December’s election despite a number of controversies under his recent tenure. He [...]
Williams boss James Vowles: ‘Off-track drama in Formula 1? It’s the bit I enjoy’ Interview Morning Wire visits Williams Racing HQ ahead of this weekend's British Grand Prix.
F1 Driver Standings as Russell wins shock Austria Grand Prix June 30, 2024 George Russell was the surprise winner of the Austrian Grand Prix on Sunday after F1 champion Max Verstappen and Lando Norris collided in the late stages to hand the Brit his first win since 2022. Verstappen looked to be in course for a comfortable win at the Red Bull ring but a poor pit stop [...]
HP become Ferrari chief partner as F1 team change name April 24, 2024 The iconic Prancing Horse of Ferrari’s F1 team will now be known as Scuderia Ferrari HP after announcing a new title partnership deal with Hewlett Packard. The tech firm will feature on Ferrari branding from the next Grand Prix, in Miami next week, and is understood to be worth well over 50 per cent of [...]