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Cheapside Business Alliance

  • London Sports Festival’s 3×3 Basketball Court Scores Early Success with Basketball England Takeover

    Partner

    Central London Alliance’s London Sports Festival’s newest sporting activation has made an impressive start, as the pop-up 3×3 basketball court in Paternoster Square welcomed hundreds of participants and spectators for a successful opening day in partnership with Basketball England. Situated in the shadow of St Paul’s Cathedral, the court has transformed Paternoster Square into a [...]

    Kids playing basketball at a pop-up court in London, with the Monument to the Great Fire visible.
  • Canada Nocturne return to see fan zone bonanza

    Sport Business

    Britain’s biggest festival might take place in a field in Somerset, but we are proud to be bringing the festival atmosphere to the heart of the capital with the return of Canada Nocturne. Cycling fans get the chance to see some of the world’s best on two wheels in action, but even [...]

    Nocturne 2017 Penny 5 exhibit with vibrant colors and abstract patterns on display at art installation event

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