Women’s rugby in England is way ahead, and the RFU deserves credit Sport Business In a phrase many thought a rugby fan would never utter: The RFU, the governing body of the sport in England, is doing a world-leading job. Hold the front page, it surely cannot be true given recent controversies surrounding bonuses and the structure of the men’s game below Prem Rugby. But it is true. But [...]
Lionesses fever sends shirt sales skywards ahead of Women’s Euro final Sport Business The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]
Women’s football: Why brand is key to building on Lionesses’ success Sport Business With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]
Dolder Grand: Inside the Lionesses’ luxurious hotel for Women’s Euro 2025 June 24, 2025 If the Lionesses needed any extra motivation to defend their title at next month’s Women’s Euros to the bitter end then the thought of leaving their hotel for the tournament might just be it. Perched on top of a hill overlooking Zurich, the Dolder Grand is the very definition of luxury, boasting suites with views [...]
Ease of Red Roses Six Nations run worries me ahead of Rugby World Cup April 26, 2025 England Rugby’s Red Roses have a problem: nobody looks remotely close to beating them in Europe at the moment. But this was the case ahead of the previous two World Cups and, in both instances, England lost in the final. This year, however, there’s no room for error, with the final set to be staged [...]
Pubs and bars to go into extra time if Lionesses score at Women’s Euros February 24, 2025 Pubs are set to be allowed to stay open until 1am if the Lionesses reach the latter stages of the Women’s Euros this summer. The Home Office wants to push back closing time at pubs and bars by two hours if England make it to the semi-finals or final of Women’s Euro 2025. The Lionesses [...]
Lions will smash Aussies and England will win World Cup in 2025 January 3, 2025 Happy New Year one and all! The upcoming 12 months are going to be filled with brilliant rugby moments but the Lions and England Women top the billing for me. Because 2025 has a lot going on, but the British and Irish Lions tour of Australia in July and the Women’s Rugby World Cup headline [...]
Women’s football clubs saw income grow by 50 per cent thanks to Lionesses Effect June 20, 2024 Aggregate revenues of the 12 WSL teams swelled to £48m in 2022-23 as more fans and brands took an interest in women’s football.