Words, psychology, and marketing – why Verbalisation founder Sven Hughes wants to know how you talk June 3, 2019 I’ve never been psychoanalysed before. But upon entering the conference room with Sven Hughes, founder of strategic communications consultancy Verbalisation, he presents me with a handful of my recent articles, points out how all the introductions share similar traits, and explains what this supposedly says about me. For instance, early in each intro, I use [...]
Just can’t get the staff these days? Brush up on data security May 31, 2019 Unemployment is at its lowest rate since the early 1970s. This is good news for those preparing to leave the nation’s schools, colleges, and universities over coming months, as they begin their climb up the career ladder. Employers, however, may view the latest figures from the Office for National Statistics with concern. There may be [...]
Mark Zuckerberg survives shareholder revolt at annual Facebook meeting May 30, 2019 Facebook founder Mark Zuckerberg has survived a shareholder revolt which sought to strip him of his chairman title, and reduce his monopoly over the firm's controlling shares. Zuckerberg owns 60 per cent of Facebook's voting shares, and acts as both its chief executive and chairman. Other motions, which requested the breakup of Facebook as a [...]
DEBATE: Was it right for Labour to expel Alastair Campbell because he voted for the Liberal Democrats? May 30, 2019 Was it right for Labour to expel Alastair Campbell because he voted for the Liberal Democrats? James A. Smith, author of Other People’s Politics: Populism to Corbynism, says YES. In 2016, in an attempt to prevent Jeremy Corbyn from being re-elected, Labour party officials began invoking obscure rules about conduct deemed irreconcilable with party membership. [...]
Online harms proposals will damage UK tech sector, tech giants warn May 30, 2019 Government plans to crack down on social media firms over the growing problem of online harms are unclear and will damage the UK’s digital sector, tech giants have warned. A scathing new report, seen exclusively by Morning Wire and authored by the Internet Association (IA), which represents online firms including Google, Facebook and Twitter, has outlined a string [...]
Fintech expert: London needs its own digital currency May 29, 2019 | City Talk By Ian Hall (Morning Wire, for CFA Institute) Powerhouse cities such as London should have their own digital currencies, according to a global fintech expert. David Birch, principal at 15Mb as well as being a well-known consultant and commentator on digital financial services, told an audience at the 72nd CFA Institute Annual Conference that “it really is time [...]
Facebook ‘finalising its own Globalcoin cryptocurrency’, which could launch in March next year May 24, 2019 Facebook is in the final stages of planning the launch of its own cryptocurrency in 2020 which has been dubbed Globalcoin, according to reports. The social media giant, which has thus far steered clear from world of crypto trading, could set up a digital payments system in around a dozen countries as soon as March next [...]
These are the top 25 best-paying companies in the UK May 23, 2019 A report released today has revealed that the UK's 25 highest paying company's offer staff between £61,000 and £90,000 as a median compensation package. The list by job site Glassdoor is dominated by finance and tech firms, three of which have their headquarters in the UK. John Lamphiere, EMEA managing director at Glassdoor, said: “It [...]
Health groups urge social media firms to end tobacco influencer marketing May 22, 2019 More than 125 public health groups have called on social media giants to end the promotion of tobacco products on their platforms, including through the use of influencers. In an open letter to the bosses of Facebook, Instagram, Twitter and Snapchat, the organisations called for an end to the “aggressive” advertising of all tobacco products [...]
Brands, forget about customer loyalty and trust. Just make stuff that people want to buy May 20, 2019 If you're a harassed brand manager, a chief marketing officer with a case of the shakes, or a branding agency strategist for whom visiting Twitter is like playing Russian roulette, here’s the good news: the average person couldn’t care less about your brand. I mean really, they don’t care. Don’t interject by stating the name of [...]