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Fifa World Cup

  • Fifa crisis: Is it possible to defend Infantino’s World Cup sell-off plan?

    Sport Business

    Crafting a defence of Infantino isn’t easy, but it is possible to assemble both a behavioural excuse and a commercial justification for the Fifa president’s plan to sell stakes in the World Cup.  One newspaper evocatively likened Gianni Infantino to Icarus at the weekend after his proposal to sell stakes in the World Cup melted [...]

    Gianni Infantino speaks near the FIFA World Cup trophy as Donald Trump sits, wearing a red Trump Was Right About Everythin...
  • Luis Figo: ‘Deceitful and cravenly self-interested’ Infantino must quit Fifa now

    Sport Business

    Fifa president Gianni Infantino has come under fire from another high-profile figure after Portugal great Luis Figo joined calls for him to quit without further delay. Infantino is clinging to his job despite senior Fifa figures condemning his plan to sell stakes in a new commercial vehicle that would manage the World Cup to private [...]

    Gianni Infantino and Luís Figo smiling, walking outdoors with security, on a wet day.
  • Fifa won’t fix itself – scrap it now and set up a World FA, led by Uefa and South America

    Sport Business

    Football’s world governing body Fifa is beyond reform; a better idea is to abolish it and replace it with a new organisation, argues ethics expert Thomas Beschorner. The games are over, but the aftertaste remains. As wonderful as the matches on the pitch were, Fifa, as organiser of this summer’s World Cup, has once again [...]

    Reflective FIFA logo sign on a white wall, with green trees mirrored in the letters, under natural light.
  • Fifa refuses to back down on World Cup sell-off in face of European boycott

    July 31, 2026

    Fifa has refused to abandon its plans to sell off stakes in a new $20bn commercial vehicle despite all Uefa nations vowing to boycott future World Cups if it proceeds. All 55 European nations in Uefa, including England’s Football Association, yesterday voted to support a boycott of all Fifa tournaments in protest at the divisive [...]

  • Uefa blocks Fifa’s World Cup sell-off if it stands up to Infantino again

    July 30, 2026

    If Gianni Infantino’s plan to carve out the commercial rights to Fifa events including the World Cup is to be nipped in the bud, the rearguard action will – as it has in the recent past with similar power grabs – likely have to be led by Uefa. Here’s why. Uefa has repeatedly shown itself [...]

  • Adidas shares plunge after hike in World Cup marketing spend

    July 30, 2026

    Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]

  • Commonwealth Games must prove crises are thing of past

    July 23, 2026

    There is no evidence of Commonwealth Games fever in downtown St Peter Port. Guernsey, an island of 65,000 people, is sending 22 athletes to Glasgow 2026, down from 38 to Birmingham 2022. Colleagues on the island report far less public interest than four years ago. There you have these slimmed-down Games which start today in [...]

  • A photography expert’s guide to the best images from the World Cup

    July 21, 2026

    After a thrilling World Cup, Morning Wire Picture Editor Andy Blackmore ranks his favourite images from the tournament. Aside from war, about the only other human experience that spans such a wide range of emotions is sport. Of all the sports, perhaps football is the most emotive, and photographers at the World Cup hold the [...]

  • Did this World Cup have too much of Sir David Beckham?

    July 18, 2026

    Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]

  • The real winner of the Fifa World Cup? Beer

    July 17, 2026

    Whatever happens in Sunday’s final, one World Cup winner is already clear: beer. For generations, football fans around the world have gathered at their local, celebrating victories and consoling one another after defeats with a pint in hand. Beer does not simply accompany football, it transforms watching a match into a shared experience.  This summer’s [...]

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